What are the responsibilities and job description for the Category Analyst position at Dietz & Watson?
Description
The category analyst will work directly with the Account Manager and the customer's buying team, providing sales support via category reviews, assortment recommendations, business strategy recommendations, and regular market trend reporting. The analyst is responsible for delivering impactful summaries that highlight opportunities for growth for the customer's category and company sales.
The category analyst will develop category opportunity plans for key customers with knowledge of syndicated data including IRI and Spectra. They will ensure data integrity and develop standardized templates for ongoing market / consumer updates. He / she will team up with the Sales Account Executives in the annual sales / marketing planning process. The candidate is responsible to monitor category trends, track competitive activity, discover opportunity gaps and review best pricing / promotional strategies. He / she will also be key in creating and maintaining plan-o-grams for key customers.
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