Salesforce Specialist

Job Description

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DGC, we have over 130 talented employees around the world who all share some common traits: integrity, a thirst to succeed, a need for excellence and a relentless focus on creating loyalty beyond reason by delivering an experience second-to-none for our customers. Our focus is on the customer, and we foster loyalty by creating a superior gaming experience powered by data-driven insights.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DGC, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Technical Communications Specialist you’ll be supporting the delivery of communications via multiple channels including website, SMS, push notification and email. This will help us excel at ensuring we are always progressing with priority items and communication deliverables within the marketing space to stay ahead of the game.

What you’ll be doing

As part of your role, your responsibilities will include:

• Own the communications technical roadmap, providing Director, Retention Marketing with strategy to fill gaps and seize opportunity.
• Set-up, manage quality control processes and execute daily content across all marketing channels including website, SMS, push notifications (native and browser) and particularly email to promote Casino wagering, retention, or other required Retention metrics.
• The successful candidate will use communication tools, Salesforce, SendGrid, internal CMS tools, and segmentation / targeting criteria to provide customers with tailored real and relevant communications across multiple platforms.
• This role will report into the Director Retention Marketing and work closely with Retention Specialists, Communications Specialists and Content Marketers. They will also work with other teams such as Data, Creative Studio, Product, and external teams (Salesforce) to push the boundaries in delivering the most versatile strategy using new technologies.
• Responsible for developing sufficient reporting for comms channels, including Baseline Report (Deliverability, Placement, Engagement rate), trends, domain/IP reputation, weekly recaps.
• Full responsibility of casino communications execution and quality control process.
• Experience working with CMS and particularly communication systems. For example, Salesforce ensuring that casino communications across mobile / browser and desktop platforms are executed and presenting/rendering correctly.
• Ensure email, push, inbox content is correct, timed according to events and rendering correctly across all customer devices and platforms.
• Execute retention-marketing communication tasks and enhance/develop with external parties such as Salesforce and internal Teams such as Business Intelligence and Data Science.
• Utilizing Salesforce and becoming an expert whilst upskilling the Retention Marketing team. Organizing Certification Days and providing costs for sign-off.
• Reviewing delivery rates of emails and unsubscribe rates.
• IP credibility – Responsible for consistently reviewing and ensuring that both Marketing and Transactional IPs have a high credibility so trust and inbox placement are to the required levels.
• High attention to detail with regard to generating, execution of campaigns, and delivery of communications to customers.
• Work closely with Design and Brand to ensure consistency, delivery and execution as per set ToV and global guidelines.
• Liaise with Retention Specialists and Communication Specialists around initiatives and campaigns being executed.
• Plan and execute the data / targeting element of casino/sports offers based on specific customer segmentation, behaviors, and gameplay.
• Drive traffic back to the site / mobile device through the execution of web content, push notification, and SMS campaigns based on the above customer segmentation and casino offering.
• Consistently enhance campaign performance by continuously communication optimizing strategies and journeys on an ongoing basis.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Bachelor’s degree in marketing or closely related field.
• Previous experience in a technical communications role.
• Experience working with Salesforce CMS Systems.
• Experience working with Salesforce Marketing Cloud
• In depth technical knowledge of systems and processes.
• Interest in casino products and marketing communications and best practice.
• Interest in marketing research and development of new technology/practices.
• Proficiency in driving processes and detail oriented.
• Proficient in MS Outlook, MS Word, and MS Excel.
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Flexibility on working hours (i.e. might be required to be available for collaboration with USA based team members/stakeholders)

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Previous experience in the online gaming or casino industry, with an understanding of player behaviour.
• Experience working with Salesforce Data Cloud

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DGC and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Subsidised Medical Aid and GAP Cover.
• Insurance Benefits (including Group Life and Income Continuation Benefit).
• Funeral Fund & Funeral Fund Top Up.
• Subsidised Retirement Annuities.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

Job Type: Full-time

Pay: Up to $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Compensation Package:

• Performance bonus

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• McLean, VA 22102: Relocate before starting work (Required)

Work Location: Hybrid remote in McLean, VA 22102

Salary : $95,000