What are the responsibilities and job description for the Director of Performance Marketing position at Digital Impulse?
About demandDrive: demandDrive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top-of-funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth.
Position Overview: The Director of Performance Marketing is responsible for developing and overseeing all marketing services, campaigns, and initiatives across the agency’s client portfolio. This role requires strategic oversight, cross-functional collaboration, and direct management of the marketing team to deliver measurable results aligned with clients’ business goals. The Director of Performance Marketing is a critical member of the agency leadership, ensuring product quality, driving results, and fostering long-term client relationships.
Position Overview: The Director of Performance Marketing is responsible for developing and overseeing all marketing services, campaigns, and initiatives across the agency’s client portfolio. This role requires strategic oversight, cross-functional collaboration, and direct management of the marketing team to deliver measurable results aligned with clients’ business goals. The Director of Performance Marketing is a critical member of the agency leadership, ensuring product quality, driving results, and fostering long-term client relationships.
Job Duties and Responsibilities:
1) Marketing Product/Service Development:
- Responsible for the quality of all deliverables, including strategy, tactics, planning, reporting, and securing client buy-in.
- Ensure services are delivered efficiently, maintaining speed without sacrificing quality.
- Evaluate and optimize the agency’s service offerings to align with market demand.
- Stay current on marketing trends, tools, and best practices to deliver leading-edge solutions.
- Identify and implement new technologies, platforms, and processes to improve client offerings.
2) Marketing Strategy & Campaign Oversight:
- Oversee the development, execution, and optimization of integrated marketing campaigns (digital, social, content, and traditional).
- Ensure all campaigns align with client goals, budgets, and timelines.
- Use data and analytics to assess campaign effectiveness and make recommendations for improvement.
3) Campaign Performance:
- Responsible for the overall success and performance of marketing campaigns.
- Monitor performance metrics and KPIs to assess the success of marketing initiatives.
- Use data insights to improve campaign ROI and drive strategic decision-making.
- Oversee financial management of campaigns, ensuring profitability and cost-effectiveness.
- Report regularly to senior leadership on campaign outcomes, client satisfaction, and revenue targets.
4) Team Management:
- Lead and mentor a team of marketing managers, coordinators, and specialists.
- Provide guidance, set performance expectations, and ensure continuous development for all team members.
- Foster a collaborative, results-oriented team environment prioritizing client satisfaction and professional growth.
- Oversee the recruitment, training, and professional development of the marketing team.
- Conduct yearly performance reviews.
- Responsible for resourcing in Wrike to ensure the team meets utilization goals, and tracking time and task allocations are accurate.
5) Sales & Business Development:
- Identify and pitch up-sell opportunities to existing clients.
- Support new business development efforts, including pitching, proposal creation, and presenting to potential clients.
- Drive new business development efforts by identifying opportunities and leading sales initiatives.
Job Requirements:
- Minimum of 8 years of experience in marketing, with a minimum of 3 years in a leadership role within an agency or similar setting.
- Agency and B2B experience preferred.
- Strong knowledge of digital marketing, content strategy, media planning, and analytics.
- Proven track record in managing client relationships and delivering successful, data-driven campaigns.
- Excellent leadership, communication, and interpersonal skills.
- Analytical mindset with experience in performance tracking and campaign optimization.
- Ability to work under pressure, manage multiple projects, and lead cross-functional teams.
Personal Attributes:
- Strategic thinking
- Leadership
- Financial acumen
- Client focus
- Project management
- Data analysis & reporting
- Creativity and problem-solving skills
- Excellent communication skills and presentation skills
Benefits:
- Health coverage other H&W benefits, vision care, dental coverage, 401K
- Positive team culture environment
- Team events
- Unlimited PTO
- Hybrid work model