What are the responsibilities and job description for the Online Advertising Specialist position at Digital Leader?
Job Description
We are currently looking to expand our team with a talented Digital Marketing Specialist who is enthusiastic about crafting and executing effective digital marketing strategies.
Responsibilities
- Develop and implement digital marketing campaigns across various online platforms to increase brand awareness and drive business growth.
- Collaborate with content creators to develop compelling content that aligns with campaign goals.
- Use HubSpot CRM to manage customer interactions and data throughout the customer lifecycle.
- Handle the budgeting for advertising campaigns, ensuring optimal use of resources for maximum ROI.
- Perform A/B testing on various campaign elements to determine the most effective strategies.
- Analyze campaign performance data to make informed decisions and improve future campaigns.
- Ensure all marketing content is crafted in fluent English and resonates with our target audience.
Requirements
- Proven experience in digital marketing, particularly with Google Ads, YouTube advertising, LinkedIn advertising, and HubSpot CRM.
- Experience with geofencing and targeted advertising.
- Strong analytical skills, with experience handling ad budgeting and performing A/B testing.
- Excellent collaboration skills to work effectively with content creators and other team members.
- Strong command of the English language, both written and spoken.
