What are the responsibilities and job description for the Marketing Content Specialist position at Digital Manufacturing Systems?
One of our Digital Manufacturing Systems companies is seeking a Marketing Content Specialist to play a crucial role in developing and executing content strategies that enhance our brand presence, support our marketing initiatives, and engage our target audience. By collaborating closely with the cross-functional team, this role is responsible for creating compelling, technical, and high-quality content that aligns with our brand, engages our audience, and supports our marketing goals
Key Responsibilities
- Develop clear, engaging, and compelling content for a variety of platforms including websites, blogs, press social media, email campaigns, and marketing collateral
- Optimize content for search engines using relevant keywords and best practices to improve organic visibility and drive traffic to the company website
- Own the website content management and email marketing platforms, ensure accuracy and relevance
- Engage with the audience through social media channels, responding to comments and messages promptly
- Monitor and analyze content performance using analytics tools, and provide insights and recommendations for optimization
- Ensure that all content aligns with the company’s branding and messaging guidelines, maintaining a consistent tone and style across all digital and printed materials
- Contribute to the development of content strategies and plans, providing insights and recommendations based on content performance
- Maintain and update the content calendar, ensuring timely delivery of all content assets. Monitor content performance metrics and adjust strategies as needed
- Provide support and guidance to internal stakeholders on content standards and best practices, ensuring high-quality outputs
Skills and Qualifications