PAID SEARCH STRATEGIST

Job Title: Paid Search Strategist

Job Type: Full-Time

Reports To: Associate Director of Paid Search

Location: New York City, NY, Hybrid, 3 Days Onsite, 2 Days Remote

Restriction: This opportunity is for candidates residing in or relocating to New York City, NY

Compensation: $80,000 to $85,000 Annually Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts and entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, they have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike.

The Role

The client is seeking a passionate, highly analytical, and detail-oriented Paid Search Strategist to join their growing performance marketing team. As the Paid Search Strategist, you’ll be responsible for managing and optimizing paid search and Google Ads campaigns for the agency clients across live entertainment, attractions, and destinations. Whether it’s driving awareness, leads, or sales, you’ll own the end-to-end execution and innovation of this channel to help the agency clients reach their business objectives.

The ideal candidate has a growth mindset, deep Google Ads experience, and an interest in live entertainment, theater, and/or the performing arts. Reporting to the Associate Director of Paid Search, the Paid Search Strategist is a full-time exempt role based in New York City.

Responsibilities

• Plan, launch, manage, and optimize paid search campaigns across platforms, including Google Ads and Microsoft Ads (Bing), as well as campaigns within Google Ads like Performance Max, YouTube, and Display.
• Conduct keyword research to identify new opportunities and optimize existing keyword portfolios.
• Develop and implement bidding strategies, conduct A/B testing to improve performance metrics, and analyze campaign data for trends and insights.
• Monitor and administer web analytic dashboards, reports, and key reporting tools, highlighting key areas in line with client goals.
• Generate weekly and monthly reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
• Manage and allocate budgets to maximize ROI and achieve business objectives, ensuring campaigns stay within financial limits.
• Communicate with the team on project development, timelines, and results, and work closely with colleagues to meet client goals.
• Stay up to date with SEM and PPC industry trends and developments.

Requirements

• 3-5 years of experience managing paid search (PPC) campaigns within Google Ads, including Performance Max, YouTube, and Display.
• Google Ads/Bing Certification or equivalent knowledge.
• Strong understanding of key performance metrics (e.g., CPC, CTR, CPA, CAC, ROAS, CVR, CPM, Imp. Share, etc.) to identify optimization opportunities.
• Knowledgeable about channel best practices, from campaign setup to targeting and creative.
• Experience with Google Grants and GA4, plus familiarity with analytics tools like Google Data Studio, Tableau, or Power BI.
• Excellent communication, analytical, organizational, project management, and time management skills.
• Proficiency in MS Excel, PowerPoint, and Word.
• Attention to detail and ability to multitask in a deadline-driven environment.
• A passion for live theater, arts, culture, attractions, and/or tourism is a plus.

Benefits

• A generous PTO policy.
• 1/2 day summer Fridays.
• 100% employer-paid healthcare for employees.
• 100% employer-paid dental care for employees.
• Flexible working hours.
• Hybrid position. Minimum three days per week in the office.
• WFA for set weeks during the year.
• Training and development fund per employee.
• Paid parental leave to a maximum of 12 paid weeks.
• Student loan repayment assistance (or tuition assistance) with years of service.
• Paid sabbatical with years of service.
• Pet-friendly office.

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid parental leave
• Paid time off

Work Location: In person

Salary : $80,000 - $85,000