Demo

Senior Manager, Integrated Media & Marketing

Digital Matter
New York, NY Full Time
POSTED ON 3/25/2025
AVAILABLE BEFORE 5/25/2025


Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive quantifiable, sustainable, and meaningful results for our clients. Through cutting-edge strategies in business transformation, privacy-focused data solutions, and dynamic digital media buying, we help our clients achieve breakthrough success in an ever-evolving marketing landscape.


We’re looking for polymaths: forward-thinkers who are adaptable, curious, resilient, and empathetic. Join us in transforming the marketing and media landscape.


We are seeking a strategic, analytical Senior Manager, Integrated Media & Marketing. 

As the Senior Manager, Integrated Media & Marketing you will be responsible for the hands-on, day-to-day management of media campaigns across digital channels and emerging platforms. This role requires a strategic thinker with strong analytical skills and a deep understanding of media planning, vendor management, and campaign execution. The ideal candidate will collaborate with internal Media Leads, manage platform relationships, and provide strategic recommendations to ensure optimal campaign performance.




\n


Responsibilities
  • Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights
  • Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms
  • Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization
  • Monitor and analyze campaign performance—including brand and conversion lift studies—to inform optimizations and future strategy
  • Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle
  • Present media plans, performance results, and strategic recommendations to clients and internal stakeholders
  • Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives
  • Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways
  • Share insights on current media trends, technologies, and industry benchmarks to inform innovation
  • Recommend process improvements and new tools that increase efficiency and value for clients


Requirements
  • 5 years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus
  • Proven track record in integrated media planning across digital, social, traditional, and emerging channels
  • Demonstrated ability to build, execute, and optimize performance-driven media campaigns, inclusive of managing vendor relationships, negotiating contracts, and leading RFP processes
  • Hands on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
  • Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc. 
  • Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell)
  • Excellent communication and presentation skills, with ability to translate media strategies into clear, actionable recommendations to both clients and internal teams
  • Experience building and scaling teams, ideally in high-growth environments
  • Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset
  • Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics


\n
$110,000 - $130,000 a year
\n

Offer 

·       Competitive salary year-end bonus tied to performance 

·       Full coverage health insurance including Medical, Dental, and Vision 

·       401K with company contribution 

·       17 vacation days  company holidays

·       Paid parental leave 

·       Digital Matter cell phone plan 

Salary : $110,000 - $130,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Manager, Integrated Media & Marketing?

Sign up to receive alerts about other jobs on the Senior Manager, Integrated Media & Marketing career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$137,727 - $181,250
Income Estimation: 
$169,213 - $239,804
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$184,635 - $240,705
Income Estimation: 
$168,541 - $230,379
Income Estimation: 
$192,552 - $255,668
Income Estimation: 
$158,405 - $214,303
Income Estimation: 
$205,357 - $260,227
Income Estimation: 
$190,662 - $262,048
Income Estimation: 
$122,932 - $176,352
Income Estimation: 
$165,537 - $197,054
Income Estimation: 
$158,405 - $214,303
Income Estimation: 
$119,187 - $158,016
Income Estimation: 
$168,541 - $230,379
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Digital Matter

Digital Matter
Hired Organization Address New York, NY Full Time
The Company Digital Matter is a leading data and digital media consultancy that empowers brands to take control of their...
Digital Matter
Hired Organization Address New York, NY Full Time
Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive qua...
Digital Matter
Hired Organization Address New York, NY Full Time
Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive qua...

Not the job you're looking for? Here are some other Senior Manager, Integrated Media & Marketing jobs in the New York, NY area that may be a better fit.

Senior Integrated Marketing Manager

T-MOBILE USA, Inc., New York, NY

AI Assistant is available now!

Feel free to start your new journey!