Behavioral Data Analyst

At Digital Shaping, we are a forward-thinking digital marketing agency specializing in leveraging cutting-edge technologies to deliver high-impact marketing solutions. Our team uses the power of AI-driven insights, data analytics, and innovative strategies to drive success for our clients. We are looking for an experienced Behavioral Data Analyst to join our dynamic, remote team and help us push the boundaries of customer insights and marketing performance.

As a Behavioral Data Analyst, you will be responsible for analyzing customer behavior, identifying patterns and trends, and providing actionable insights to optimize marketing strategies. You will be joining an existing team of talented data analysts, marketers, and AI specialists, working collaboratively to improve our clients' user experiences and conversion rates. This is a remote role, offering flexibility while being part of an advanced, innovative team.

• Data Collection & Analysis:
• Collect and analyze large sets of behavioral data from websites, mobile apps, social media platforms, and other marketing channels.
• Use AI-driven tools and advanced analytics to gain insights into user behavior, engagement, conversion rates, and other key performance indicators (KPIs).
• Behavioral Segmentation:
• Segment users based on behavior, demographics, and engagement patterns to help inform marketing campaigns and personalization strategies.
• Develop models to predict customer behavior, engagement, and churn using machine learning algorithms and statistical analysis.
• Performance Optimization:
• Use data insights to identify opportunities for improving website user experience, content strategy, and conversion funnels.
• Provide recommendations on optimizing user journeys to improve conversion rates and overall customer satisfaction.
• A/B Testing & Experimentation:
• Design and implement A/B tests to evaluate user behavior changes and test different marketing strategies.
• Provide data-driven insights from experiments to refine marketing campaigns, web designs, and product features.
• Reporting & Insights:
• Create dashboards and reports to visualize data and share actionable insights with internal teams and clients.
• Present findings on user behavior, trends, and opportunities for improvement in a clear, concise manner.
• Collaboration:
• Work closely with marketing teams, UX/UI designers, content creators, and developers to integrate behavioral data into campaigns and website optimizations.
• Assist in developing personalized marketing strategies based on user behavior insights.

• Experience:
• Proven experience (3 years) as a Behavioral Data Analyst or in a similar role within digital marketing or data analytics.
• Hands-on experience with AI-powered analytics tools and platforms (e.g., Google Analytics, Hotjar, Crazy Egg, Adobe Analytics, etc.).
• Strong background in data manipulation, data visualization, and reporting.
• Experience working with marketing data and understanding digital marketing metrics and KPIs.
• Technical Skills:
• Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI, R, Python).
• Familiarity with AI algorithms for behavioral analysis and predictive modeling.
• Strong understanding of customer segmentation and personalization strategies.
• Ability to design and implement A/B testing and multivariate testing strategies.
• Soft Skills:
• Strong problem-solving and analytical skills with a detail-oriented mindset.
• Excellent communication skills, capable of presenting complex data insights in a clear and actionable way.
• Ability to work in a collaborative, fast-paced, and fully remote environment.

• Collaborative Team: Join a talented, remote team of marketers, data analysts, and AI experts who work together to push the boundaries of digital marketing.
• Innovation at the Core: Work with cutting-edge AI tools and technologies to drive business growth.
• Impactful Work: Your insights will directly influence client strategies and marketing effectiveness.
• Professional Growth: Opportunities for continuous learning and career advancement in a fast-evolving industry.
• Remote Flexibility: Work from anywhere while collaborating with a global team.