What are the responsibilities and job description for the Director, Social Excellence position at Digitas Health?
Company Description
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,
Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health
Overview
You are a dynamic, critical thinker who can see multiple dimensions in creating successful social strategy and see it through to every status update. A hybrid writer-planner-researcher, not only can you use listening tools, you have the ability to identify critical behavioral insights that make a difference in the lives of people in social networks, and the businesses of our clients.
You agree that the best way to achieve business goals is by helping, not selling, and can be the crucial part of a team that guides our clients through thinking like a journalist, planning like a radio station, and writing like a screenplay. You know that the brand’s role is to facilitate stronger relationships between people in the network.
You are the “editor-at-large” within the client engagement. You are responsible for creating content and programs that bridge the brand perspective with the consumer’s network. You are able to assess a client need, determine the most appropriate communication platforms, and ultimately direct staff to ensure the work/message takes contextual nuances into consideration.
You typically are first to identify new trends developing within the social media space, and provide insight/direction to spark new programs and content development.
Responsibilities
As Director, Social Excellence you define content needs, the aggregation of client assets where appropriate, and lead the development and production of new content as needed. You will partner with account leads, a community manager, and online creative teams to structure the content strategy specific to each platform. You also know how to structure engagements around live events and feel comfortable in similar dynamic, high-pressure environments.
You are an excellent presenter and facilitator, adept at creating effective workshops for high-level clients and colleagues. You create community management frameworks through participation guides and manage the day-to-day. You are responsible for delivering a consistent and cohesive user experience from a content and creative perspective, and are the first escalation point when the community manager is unsure about how to resolve an issue within a community.
Qualifications
Position Requirements
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $106,165- $151,095 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2025.
All your information will be kept confidential according to EEO guidelines.
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,
Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health
Overview
You are a dynamic, critical thinker who can see multiple dimensions in creating successful social strategy and see it through to every status update. A hybrid writer-planner-researcher, not only can you use listening tools, you have the ability to identify critical behavioral insights that make a difference in the lives of people in social networks, and the businesses of our clients.
You agree that the best way to achieve business goals is by helping, not selling, and can be the crucial part of a team that guides our clients through thinking like a journalist, planning like a radio station, and writing like a screenplay. You know that the brand’s role is to facilitate stronger relationships between people in the network.
You are the “editor-at-large” within the client engagement. You are responsible for creating content and programs that bridge the brand perspective with the consumer’s network. You are able to assess a client need, determine the most appropriate communication platforms, and ultimately direct staff to ensure the work/message takes contextual nuances into consideration.
You typically are first to identify new trends developing within the social media space, and provide insight/direction to spark new programs and content development.
Responsibilities
As Director, Social Excellence you define content needs, the aggregation of client assets where appropriate, and lead the development and production of new content as needed. You will partner with account leads, a community manager, and online creative teams to structure the content strategy specific to each platform. You also know how to structure engagements around live events and feel comfortable in similar dynamic, high-pressure environments.
You are an excellent presenter and facilitator, adept at creating effective workshops for high-level clients and colleagues. You create community management frameworks through participation guides and manage the day-to-day. You are responsible for delivering a consistent and cohesive user experience from a content and creative perspective, and are the first escalation point when the community manager is unsure about how to resolve an issue within a community.
Qualifications
Position Requirements
- Considerable experience developing and executing multi-platform social media strategies, editorial calendars and tactical plans
- In-depth understanding of community management, participation frameworks, editing/publishing and creative best practices specific to the social media landscape
- Experience leading content strategy, creative development and production for use within an interactive setting
- In-depth understanding of interaction design and information architecture
- Management experience leading a cross-functional team inclusive of account management, planning, creative, and interactive production.
- Expert level attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with a broad user base
- Ability to work effectively in a fast-paced, high-pressure environment
- Extremely online savvy - socially active online with a solid understanding of social media and the dynamics of community interaction
- Strategic thought leader - ability to use consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans
- Active participant in a broad mix of social media platforms with experience on behalf of a client or corporation at scale
- A strong communicator (written and verbal - written samples required)
- Diplomatic and professional with a good dose of common sense
- Assertive & resourceful with a proven track record of getting things done
- 6-8 years in online marketing/PR, online community management or site editorial
- 3 years management experience
- Experience with front end code (HTML, CSS, JavaScript, PHP) a plus
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $106,165- $151,095 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2025.
All your information will be kept confidential according to EEO guidelines.
Salary : $106,165 - $151,095
