Manager, Programmatic

Company Description:

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description:

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

As a Manager, you’ll be responsible for oversight of analysts and senior analysts on a day-to-day basis. You will ensure your analysts are properly equipped to handle tasks such as campaign management activities, including campaign setup, optimization and maintenance, QA, performance reporting, and billing reconciliation. You will also play a role in all of these areas ensuring that campaigns are set up properly according to best practices, providing final QA and confirming all aspects of a campaign are running smoothly. You’ll provide feedback on optimization recommendations from analysts when needed and help guide their development in this area. You will provide input in the construction of client decks and status documentation. You will be responsible for the growth and development of analysts on the team and will provide feedback to ADs and above on developmental progress and any needs of the team.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.

• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
• Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
• Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participating in forecasting exercises for senior management
• Adopting established account management standards and program management best practices and ensuring processes are being followed – you will be responsible for holding your team accountable
• Assisting in training, mentoring, and developing team members
• Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group
• Developing and maintaining quality control procedures for campaign implementations
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Qualifications:

• Four or more years of experience in display and video media buying
• In depth understanding of media planning and programmatic buying, and familiarity with Google Marketing Platform, The Trade Desk, or similar buying platforms
• Two or more years of people management experience
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage your work and that of the junior staff on the team
• Strong analytical thinking and mathematical/quantitative skills
• Solid presentation skills and comfortable presenting to key stakeholders
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree

“Compensation Range: $81.690 - $106,260 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 03/31/25