What are the responsibilities and job description for the Performance Marketing Specialist (LA) position at Dijgtal?
Job Description
Job Description
We're an Innovation-led strategic design and marketing agency that bridges the gap between Experience Design and Marketing, helping to transform complex business problems into ingenious human-led solutions for early stage startups, enterprise ventures and corporate partners.
The Challenge
We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.
You thrive on this stuff!
As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.
Location : This role can be based from either Vancouver, Canada, or Los Angeles!
What you’ll do
Over the first 6 months you will
Manage paid media campaigns across a range of clients and industries, including but not limited to e-commerce (streetwear apparel & art), SaaS, financial services, and telecommunications :
Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, TikTok, The Trade Desk etc.
Execute full funnel paid media strategies, following channel specific best practices and their measurements of success
Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign specific targets
Understand the process of setting up tracking pixels, tags, and conversions for new and existing accounts / channels
Report and confidently communicate account performance - providing useful insights, learnings and recommendations
Be instrumental in the success and growth of DIJGTAL and our various partnerships :
Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels
Collaborate with creative and content marketing teams to produce impactful high-performing ads
Ongoing
Analyse and report on campaign performance through root cause analysis, leveraging reporting tools (internal tracker, GA4, etc.) highlighting key trends and actionable insights
Monitor and optimize campaigns to meet account objectives and targets, keeping your eyes open for new opportunities that will aggressively scale marketing campaigns
Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill
Make data-driven decisions with a test and learn mindset, a little A / B testing and some multivariate experiments go a long way!
Be disciplined with budget management, know where and when to push and leverage further opportunities - you’re accustomed to agency life and know how to work within the allocated hours optimally and efficiently
Efficiently work with content marketing, creative, organic social teams globally to come up with unique campaign concepts and ads to take performance marketing tactics to the next level
Plan and execute comprehensive paid media strategies that align with broader marketing goals, optimizing impact through integration with CRM, social media, and content marketing teams.
Support across all marketing functions, developing versatile skills as a cross-functional specialist
What you want
To share your development folio that showcases your process and projects. Bonus points for full stack or CRO experience!
To be an integral part of an innovative design and marketing agency / product incubator with a great team (that’s us, BTW)
To be part of a forward thinking organisation that listens to the people, adapting the way that we work in a way that works for everyone
To work across a variety of industries from startup to corporate including our ventures
Growth. You want access to senior mentorship, lead bigger initiatives, shape the path for juniors, and put your skills to the test across a broad range of projects and industries? You’ve got it, along with the support to succeed
The opportunity to further develop in areas / technologies of interest to you and our clients
Gadgets and merch! MacBook, accessories, and other DIJGTAL goodies
An opportunity to push the envelope, safely make mistakes, and learn from them
An equal opportunity employer : We value diversity and we are committed to providing an inclusive, collaborative working environment
SYDNEY / VANCOUVER / LOS ANGELES / MANILA
www.DIJGTAL.com