What are the responsibilities and job description for the Sr. Manager, Digital Marketing position at Din Tai Fung?
DIN TAI FUNG RESTAURANTS
Job Title: Senior Manager of Digital Marketing
Compensation: $150k-$180k Annual Salary
The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.
Location: Hybrid, Din Tai Fung - Corporate Office/Restaurant Support Center in Arcadia, California
About Us:
Din Tai Fung, a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance. Originally founded as a cooking oil retail business in Taiwan in 1958 by Bing-Yi Yang and his wife, Pen-Mei Lai, Din Tai Fung was reborn into a humble dumpling and noodle shop in 1972. Today, the Michelin-recognized restaurant brand continues to be family-owned and passed down through generations, with more than 165 locations in 13 countries worldwide.
Since its founding, Din Tai Fung has become synonymous with quality and consistency and known for its warm hospitality and delicacies with authentic flavors. Entering the North America market in 2000, the restaurant brand opened its first U.S. location in Arcadia, California and has 16 locations to-date, offering an upscale yet inviting cultural dining experience. With each restaurant, each interaction, and each bite, DTF aims to bring people together to inspire appreciation of culture.
Benefits and Perks:
- Competitive Pay & Benefits
- Employer Contribution for individuals and eligible dependents' medical insurance
- Dental, Vision, and Life Insurance
- Health Savings Account (HSA)
- Commuter Spending Accounts
- 401(k) Plan with company match
- Employee Assistance Program
- Discounts through BenefitHub
- Wellness & Health Reimbursements
- Employee Meal Discounts
- Opportunities for growth; we love promoting within!
About the Role:
The Digital Marketing Senior Manager is responsible for leading 360 digital marketing strategy for the U.S. and Canada, including social media, CRM, website & e-commerce management, delivery partnerships and digital paid media. This role requires strong data and analytics skills and people and agency management experience to build the team and support the VP in developing a multi-year vision for digital growth.
Responsibilities:
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Strategic Leadership:- Develop and execute a comprehensive digital marketing strategy that drives brand KPIs, guest engagement, and revenue growth
- Develop crisis management protocols for digital platforms to protect the brand’s reputation
- Spearhead the development of new digital initiatives, including but not limited to new platforms for data and analytics and content management system
- Lead creative and performance strategies of digital efforts for all brand and local restaurant marketing campaigns
- CRM & Guest Engagement:
- Oversee the development and implementation of CRM strategies to enhance guest retention, loyalty, and lifetime value
- Collaborate with the guest service team to ensure that guest feedback is integrated into digital strategies and that CRM tools are optimized for maximum impact
- Paid Media Management:
- Manage external agency to plan, execute, and optimize paid media campaigns across digital channels, including search, display, social, and programmatic advertising
- Lead day-to-day operations of paid media campaigns from briefing creative, copywriting/copy editing, to uploading to Meta Creative Hub
- Website Management:
- Implement SEO best practices to increase organic traffic and improve search engine rankings
- Collaborate with digital creative agency to update creative and build seamless user experience, including careers page
- Performance Optimization:
- Oversee social media associate (content & community) and social media strategy from a performance perspective, setting growth goals and growth campaigns
- Develop and implement robust tracking and reporting procedures to measure the success of digital campaigns, utilizing data insights to optimize campaigns in real-time and ensure maximum ROI
- Collaborate with Marketing & Communications team to drive third-party delivery partnership campaigns and digital sales growth
- Team Management & Development:
- Foster a data-driven culture within the team and agencies, emphasizing the importance of analytics in guiding decision-making.
- Lead and mentor social media associate, fostering a culture of creativity, collaboration, and continuous improvement.
Job Requirements:
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Bachelor’s degree in Marketing, Digital Media, or a related field; MBA or equivalent advanced degree preferred. - Must have 10-12 years of experience in digital marketing, with a proven track record in a management role preferably within the restaurant or food and beverage industry. Experience managing delivery/3rd party channel partnerships is strongly preferred.
- Expertise in CRM tools, social media platforms, digital advertising, SEO/SEM, content management systems, and analytics tools. E-commerce experience is a plus.
- At least 6 years of demonstrated experience leading a digital marketing team and driving large-scale digital initiatives.
- Exceptional communication, leadership, and interpersonal skills.
- A deep passion for the restaurant industry, technology and a keen understanding of food culture.
- Highly motivated and able to thrive in a fast-paced, dynamic environment with competing priorities.
- Read, understand, and follow the Employee Handbook and all company policies and procedures
- Positive and Professional Attitude.
Key Competencies: Situational adaptability, Cultivates Innovation, Drives vision and purpose, Attracts top talent, Optimize Work Process
NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.
Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.
Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.
Din Tai Fung is an Equal Employment Opportunity Employer – M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
As part of our hiring process, Din Tai Fung uses E-Verify to confirm employment eligibility for all newly hired employees. E-Verify is an internet-based system that allows employers to compare information from an employee's Form I-9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee’s eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E-Verify, please visit: https://www.e-verify.gov/employees.
Applicants must be 18 years or older.
Applicants must be 18 years or older.
Flexible work from home options available.
Salary : $150,000 - $180,000
