What are the responsibilities and job description for the Director, Brand Marketing position at Dine Brands Global?
This role requires a brand expert mindset : create the content our audience is looking for in line with our new product launches and then to optimize the path to conversion.
Responsibilities :
- Post and schedule content on Bobbi Boss social media channels : TikTok, Instagram, Facebook, and YouTube.
- Run paid ads on Facebook, Instagram, and TikTok.
- Moderate member conversations, including user-generated comments and spam, and maintain brand voice that resonates across all channels.
- Learn new social media channels best practices and how to engage and build a community organically.
- Build and maintain the brand’s database for influencers, hairstylists, and other talent.
- Prepare formal monthly reviews of analytics and insights for all social media platforms with actionable suggestions for growth, engagement, new followers, and influencer campaigns.
- Management of creative resources including photographers, videographers, on-screen talent, and other 3rd party personnel hired to help create content.
- Recruit and build relationships with influencers, negotiating activities in exchange for product or payment, and monitoring results of actions taken.
- Writing of creative briefs and content outlines to manage the creative process both internally and with influencers.
- Leverage social media to identify brand opportunities and alert the marketing team on trending topics, styles, and content themes.
- Gather information for inclusion in reports or presentation materials and contribute to creating presentation decks, trend reports, preparations for meetings, and social media campaign recaps.
- Work with agency to execute influencer campaigns, ensuring that campaign goals are met and product promotion reflects brand image authentically.
Qualifications :
Company Description
We are a well-respected, leading brand in the international hair & beauty industry, providing our customers with high-quality hair solutions in both classic and the most current styles. We are looking for dedicated and talented individuals to come on board to work with us in this exciting and dynamic environment.
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