What are the responsibilities and job description for the Manager, Brand Marketing (IHOP) position at Dine Brands?
A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.
Responsibilities:
- Usher product initiatives from strategy and development to testing and implementation
- Leverage existing consumer insights & business data to develop program strategies
- Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
- Manage brainstorming of new menu items and platforms
- Develop new product concepts, initial product names and positioning
- Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
- Create project plans, establish timelines, and maintain schedule in partnership with PMO
- Partner with culinary, operations & consumer insights on development of new menu items
- Review materials to maintain accuracy/consistency
- Analyze performance and develop fact-based recommendations based on approved success criteria
- Responsible for system-wide rollouts
- Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
- Partner with creative marketing and agencies on creative materials
- Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
- Oversee key partner relationships related to brand, daypart, product line, or product initiatives
- Manage product improvements and cost-savings opportunities
- Build support through effective communication and influence
- Monitor business performance
- Perform other responsibilities, as needed
Skills & Requirements:
- College degree required; MBA preferred
- 3 years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
- Effective leader and organizer of cross-functional teams
- Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
- Demonstrated ability to establish strong working relationships with internal/external partners
- Nimble and flexible
- Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
- Strong organization and attention to detail
- Franchise experience preferred
- Proficient in Microsoft Office
