What are the responsibilities and job description for the Manager, Brand Marketing (IHOP) position at DineEquity?
Description
A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.
Responsibilities :
Usher product initiatives from strategy and development to testing and implementation
Leverage existing consumer insights & business data to develop program strategies
Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
Manage brainstorming of new menu items and platforms
Develop new product concepts, initial product names and positioning
Determine feasibility including strategic / operational fit, uniqueness, market size, ease of communication, motivation, and price value
Create project plans, establish timelines, and maintain schedule in partnership with PMO
Partner with culinary, operations & consumer insights on development of new menu items
Review materials to maintain accuracy / consistency
Analyze performance and develop fact-based recommendations based on approved success criteria
Responsible for system-wide rollouts
Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
Partner with creative marketing and agencies on creative materials
Build support for business initiatives through effective communication with Leadership Team, internal / external groups, agencies, and franchisees
Oversee key partner relationships related to brand, daypart, product line, or product initiatives
Manage product improvements and cost-savings opportunities
Build support through effective communication and influence
Monitor business performance
Perform other responsibilities, as needed
Skills & Requirements :
College degree required; MBA preferred
3 years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
Effective leader and organizer of cross-functional teams
Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
Demonstrated ability to establish strong working relationships with internal / external partners
Nimble and flexible
Excellent written / verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
Strong organization and attention to detail
Franchise experience preferred
Proficient in Microsoft Office
