Director of Enrollment Management and Marketing, Diocese of Allentown

DIOCESE OF ALLENTOWN
Administration, Catholic Education
Position Description

Job Title: Director of Enrollment Management and Marketing
FSLA: Exempt
Job Status: Full-Time
Reporting Function: Secretariat Evangelization, Education and Formation

Job Function: The Diocese of Allentown is seeking an experienced School Enrollment and Marketing Director with exceptional skills to analyze, plan, and build enrollment, sales and marketing to lead a comprehensive Catholic School Marketing and Enrollment Program.

Duties and Responsibilities:

Responsibilities include directing and managing the overall Diocesan School Enrollment/Marketing Program, increase enrollment recruitment and retention in all schools, brand the schools as a system and support local school branding efforts. The Director will work in collaboration with individual schools to develop and execute successful marketing and enrollment programs.

Educational Requirements:

• A Bachelor's degree in marketing communications, public relations, business, education or related field is required.

• Minimum 5 years of successful marketing, promotions, and brand management experience required.

• The successful candidate will support Catholic values and a commitment to the mission of Catholic Education.

Additional Conditions for Employment:
Candidate must be a practicing Catholic in good standing, have a deep knowledge of the Catholic faith, and agree to live by the tenets of the Catholic faith, including in lifestyle and on personal social media.

Other Requirements:

• Excellent interpersonal and communication, including strong verbal and written presentation skills

• Strong project management skills and proficiency; able to execute multiple projects and initiatives simultaneously

• Ability to work collaboratively with cross-functional teams to achieve success including all levels of management, personnel and volunteers.

• Creative, tech-savvy, detail-oriented, and energized with computer proficiency, including social media.

• Event planning for schools as a diocesan group and individual school event support.

• Meetings and events will require evening or weekend hours.

Physical Demands: While performing the duties of this job, employees are regularly required to sit, walk, and stand; talk or hear, both in person and by telephone. Use of hands to operate standard office equipment; with occasional reaching and lifting up to 10 pounds.

Working Conditions: Normal office environment. Working hours are Monday through Friday, 8:30 a.m. to 4:30 p.m. May be required to work on other than normal workday or weekly schedule.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.

Please submit a cover letter, resume with references by: March 1, 2025

Diocese of Allentown
Attn: Director of Enrollment Management & Marketing
P.O. Box F
Allentown, PA 18105-1538
resumes@allentowndiocese.org

OR
FAX: 610-439-7693

No phone calls please.

EOE M/F/D/V