What are the responsibilities and job description for the Digital Marketing Strategist position at Dionis Goat Milk Skincare?
Dionis Goat Milk Skincare is a pioneering brand in the U.S. market, proudly woman-founded and operated. Our mission is to innovate and deliver high-quality, affordable skincare products made with the nourishing benefits of goat milk for healthy, radiant skin. We prioritize clean, cruelty-free, and made-in-the-USA formulations that promote self-care and confidence.
**Job Overview**
We are seeking an experienced Digital Marketing Manager to drive our e-commerce growth, online engagement, and brand visibility. This role requires expertise in Shopify management, social media strategy, influencer partnerships, digital advertising, website design, sales optimization, and email marketing.
**Responsibilities**
- Develop and execute a comprehensive digital marketing strategy across all platforms, email, and website.
- Oversee and optimize our Shopify website for seamless user experience, increased conversions, and online sales.
- Manage social media presence, including content creation, scheduling, and community engagement.
- Work closely with creative teams to develop compelling graphics, landing pages, and promotional materials.
- Build and maintain relationships with key influencers.
- Improve website design and UX to enhance user experience and maximize sales.
- Implement and monitor SEO strategies to increase organic traffic and search engine rankings.
- Develop and oversee digital advertising campaigns (Google Ads, Facebook/Instagram, TikTok) with a focus on ROI and strategy.
- Monitor trends and insights to improve content, engagement, and conversion rates.
- Collaborate with internal teams to ensure brand consistency and messaging.
- Lead, plan, execute, and optimize email marketing campaigns to increase customer retention and conversions.
