What are the responsibilities and job description for the Online Engagement Specialist position at Dionis Goat Milk Skincare?
Dionis Goat Milk Skincare is dedicated to delivering high-quality, affordable skincare products made with the nourishing benefits of goat milk for healthy, radiant skin. We prioritize clean, cruelty-free, and made-in-the-USA formulations that promote self-care and confidence.
**Our Ideal Candidate**
We are seeking a highly skilled Digital Marketing Manager with 4-6 years of experience in digital marketing, e-commerce, and Shopify management in consumer goods. The ideal candidate will have a proven track record in social media management, influencer marketing, and digital advertising. Strong knowledge of Google Analytics, SEO, and paid ad strategies is essential.
**Responsibilities**
- Develop and execute a comprehensive digital marketing strategy across all platforms, email, and website.
- Oversee and optimize our Shopify website for seamless user experience and increased conversions.
- Manage social media presence, including content creation, scheduling, and community engagement.
- Work closely with creative teams to develop compelling graphics, landing pages, and promotional materials.
- Build and maintain relationships with key influencers.
- Improve website design and UX to enhance user experience and maximize sales.
- Implement and monitor SEO strategies to increase organic traffic and search engine rankings.
- Develop and oversee digital advertising campaigns (Google Ads, Facebook/Instagram, TikTok) with a focus on ROI and strategy.
- Monitor trends and insights to improve content, engagement, and conversion rates.
- Collaborate with internal teams to ensure brand consistency and messaging.
- Lead, plan, execute, and optimize email marketing campaigns to increase customer retention and conversions.
