What are the responsibilities and job description for the Contract: Paid Search Analyst position at Direct Agents?
HOW YOU’LL MAKE AN IMPACT
As a Paid Search Analyst at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. This is a 3 month contract role.
Your analytical and innovative mindset, alongside your passion for continuous learning, will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.
Key Responsibilities
- Campaign Management and Execution | Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement. Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).
- Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth. Work with business development to audit and develop custom pitches.
- Communication and Collaboration | Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
- Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make data-driven decisions to optimize campaign performance.
- Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies.
- Technology Utilization | Master proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.
- Leadership | Help train and guide a team of analysts.
YOUR BACKGROUND
- 2 years of experience in Search Marketing, preferably with b2b/e-commerce/entertainment/direct response clients
- Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
- Excellent analytical and problem-solving skills
- Ability to prioritize tasks, multitask, and manage time efficiently
- Possess a "big picture" perspective, but are immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
- Having an expert understanding of customer acquisition and direct response online marketing is a big plus
- Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus
OUR AWARD WINNING PEOPLE FIRST CULTURE
7x Winner of Crain’s Best Places to Work (2018 - present)
Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards
ESSENTIALS AND PERKS
- $45-$50 per hour DOE
- A new MacBook Pro laptop for ease of work in office or remotely
- A newly built and sun drenched penthouse office with incredible views over Flatiron
- Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
- Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
- If you are looking for a new role with space to directly influence the business and company culture, apply today!
COME AS YOU ARE
We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.
We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Salary : $45 - $50
