Paid Media Analyst

About the Company - Direct Agents is seeking an experienced, Paid Media Analyst eager to fast track their career and become a thought leader in the industry. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

About the Role - As a Paid Media Analyst at Direct Agents, you will be a key driver in orchestrating the planning, executing, and optimizing of paid advertising campaigns on various platforms to meet client objectives. Your ability to closely analyze campaign performance metrics and your strategic acumen will be key in contributing to our agency's ongoing success

.
Responsibilities

• -
  Campaign Manageme
• nt:Take ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accou
• ntsPerform campaign analysis, testing, and optimizations to meet and exceed client KPI go
• alsHelp with content for client proposals and other expansion opportunit
• iesAttend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunit
• iesWork closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client succ

• ess
  Research & Strat
• egy:Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable gro
• wth.Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable resu
• lts.Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media chann

• els.
  Client Engage
• ment:Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign prog
• ress.Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client n
• eeds.Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for cli

• ents.
  Team Collabor
• ation:Collaborate closely with a seasoned and supportive team, leveraging their expertise to enhance your s

kills.
Qualifications - Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related

field.
Required

• Skills -
  2-4 years of experience in managing biddable paid media campaigns, preferably within an agency
• setting.Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing
• channels.Strong data analysis skills, including the ability to work with raw data and identif
• y trends.Proficient in Microso
• ft Excel.Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking in
• itiative.A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks a
• s needed.Exceptional analytical and problem-solving a
• bilities.Excellent written and verbal communicatio
• n skills.Outstanding time management, attention to detail, and organizational capa
• bilities.An in-depth understanding of customer acquisition and direct response online marketing i

s a plus.
A competitive salary of $62,000 - $75,000, depending on experience, with annual compensation reviews based on p