Paid Search Strategist

Direct Agents is looking for an experienced Paid Search Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $90,000 - $105,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance

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KEY RESPONSIBILITIES

As a Paid Search Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client’s business, industry, and competition
• Lead the media strategy and planning process
• Work with paid search execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
• Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Overseeing account and specialist teams on a project and client basis

YOUR BACKGROUND

• 4 years of experience in Paid Search on Google/Bing
• E-commerce/entertainment/direct response clients experience preferred
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Excellent written and verbal communication skills with the ability to communicate effectively across all levels
• Ability to prioritize tasks, multitask, and manage time efficiently

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Remote Flexibility: Work from anywhere options based on seniority
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency cre
• ativityDirect Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!