Digital Trafficker

Job Title: Digital Trafficker

Department: Client Success / O142 

Job Type: Full-Time 

Location: Remote, United States

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Orange142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

The Opportunity

Direct Digital Holdings is seeking a Digital Trafficker to join the team at Orange142. The Digital Trafficker is responsible for organizing creatives, gathering URLs, managing our ad server, and executing set up for multi-channel digital advertising campaigns. This individual should have a well-rounded knowledge of advertising from paid search to display advertising with extreme attention to detail.

Responsibilities

• Organize and set up digital campaign tickets and assign to appropriate stakeholder. 
• Set up creatives and URLs for upcoming campaigns. 
• Manage ad specifications of both internal team members and external stakeholders.   
• Troubleshoot trafficking issues with ad serving vendors, third party technologies, and internal/external departments.
• Work closely with the client-facing members of the marketing, media, creative, and account teams to set program strategies, fulfill ad-hoc client requests, QA and test creative, implement creative rotation, and monitor campaign budget.
• Monitor the performance of agreed client campaign requirements in terms of quality, accuracy, and KPI’s.

Qualifications

• A bachelor’s degree from an accredited four-year college or university in marketing, communications, or another related field is preferred.
• A minimum of two (2) years of experience in digital marketing and advertising is preferred. 
• Strong understanding of trafficking video, rich media, mobile, email, social, and other executions beyond simple creative display.
• Familiarity with data-targeting and its traffic implications.
• Ability to discuss strategic and tactical ad operations plans, including implementation. 
• Experience using data, analytics, and testing to drive copy direction.
• Experience with analytics platforms, specifically Google Analytics. 
• Ability to work in Google Ads Suite with knowledge of other digital ad platforms and programmatic buying. 
• Advanced Microsoft Excel and PowerPoint skills. 
• Proficiency with Google G Suite including Google Drive, Docs, Sheets, and Slides.
• Excellent verbal, written communication, and presentation skills.
• Ability to interface directly with key client stakeholders. 
• Strong time management skills - ability to prioritize and meet deadlines.
• Ability to work both independently and within a team environment. 

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO. We also care about your health and well-being, and strive to deliver excellent health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

Furthermore, we want to help you financially plan your future by offering a 401(k) plan with a match, and free financial coaching/counseling. 

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.