Strategist, Programmatic Advertising

Brand:  Orange 142

Job Title: Strategist, Programmatic Advertising

Job Type: Full-Time 

Location: Preferred Houston or Austin Texas

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Orange 142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

The Opportunity

Direct Digital Holdings is seeking a Strategist, Programmatic Advertising to join the team at Orange 142.

The Strategist, Programmatic Advertising manages the full setup and execution of programmatic campaigns, including audience targeting, creative direction, and bidding strategies, while ensuring alignment with budget goals across channels. They monitor performance metrics in real-time, making data-driven adjustments to optimize outcomes, and work on developing integrated strategies across display, video, mobile, and social channels. By staying current with industry trends and competitive analysis, they provide strategic recommendations that enhance campaign effectiveness and maintain a competitive edge.

Responsibilities

• Campaign Setup and Management: Coordinate the end-to-end setup of programmatic ad campaigns, including loading of ad creatives, audience targeting, bidding strategies, and scheduling.
• Audience Segmentation and Targeting: Use data to define and segment target audiences based on demographic, behavioral, and contextual information, ensuring ads reach the right users.
• Performance Monitoring: Track and monitor campaign performance metrics (such as CTR, CPA, ROI) and analyze results to make real-time adjustments to meet or exceed client objectives.
• Budget Planning and Management: Ensure campaign spending aligns with budget goals and continuously optimize to maximize performance and manage the budget across tactics.
• Cross-Channel Integration: Develop cohesive strategies that integrate programmatic campaigns across multiple channels (display, video, mobile, social) for a unified customer journey.
• Creative Direction: Collaborate with the accounts team to ensure correct ad creatives are used, aligned with campaign objectives and resonate with targeted audiences.
• Market and Competitive Analysis: Stay updated on industry trends, new technologies, tools, and competitor strategies to provide strategic recommendations that keep campaigns competitive and relevant.

Qualifications

• A bachelor’s degree from an accredited four-year college or university in marketing, advertising or another related field is preferred. 
• Minimum of two years of experience in digital advertising or marketing required.
• Programmatic buying experience is required. 
• Familiarity with the following DSPs: Xandr, Yahoo!, Basis, Beeswax, Amazon. 
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills
• Ability to clearly and effectively articulate thoughts and points
• Ability to learn new industries and new business types quickly
• Proficiency in MS Excel, PowerPoint, and Word

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.

We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match and free financial coaching/counseling.

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.