GTM / GA4 Tracking Specialist

We’re seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As a GTM / GA4 Tracking Specialist, you’ll be responsible for the setup, management, and troubleshooting of GTM and GA4 accounts for clients in a variety of industries.

What You’ll Do

You’ll be an important member of the Analysis Department, working to ensure the efficient and effective execution of conversion tracking, troubleshooting implementation issues, and building custom reporting dashboards.

Day-to-day work will vary; it includes:

• • Conversion Tracking: Implementing or troubleshooting conversion tracking within Google Tag Manager and GA4 for various digital marketing channels (Google Ads, Microsoft Ads, Facebook/Meta Ads, CRMs)
  • Report Creation: Custom report creation through Google Data Studio (Looker) or Google Sheets

• Analysis: Analyze data to highlight trends, uncover patterns, or detect anomalies.

• Strategy: Develop measurement strategies to accurately measure events and conversions that support client KPIs/goals.
• Communication: Communicating technical needs to internal team members and clients

Who You Are

You bring a minimum of 2 years of data analysis experience, preferably at an agency or within a larger marketing team 

Here’s what we’re looking for:

• Experience implementing conversion tracking via a tag manager solution (Google Tag Manager)
• Utilization of SQL to manipulate, arrange, query, and present data
• Development of benchmarks and KPIs
• Solid understanding of A/B testing, audience segmentation, keyword measurement and auditing digital platforms (Google Ads, Meta Ads)
• Advanced Microsoft Excel, Google Sheets and PowerPoint skills
• Ability to detect data anomalies and audit data platforms

Additionally, you have the following:

• Bachelor’s degree in marketing or a related field, strongly preferred
• HTML, JavaScript or other coding language experience, preferred
• Basic knowledge of PPC and SEO tactics and common KPIs
• Ability to clearly summarize complex analyses in a digestible format
• Ability to present complex data analyses in a meaningful and actionable way
• Outstanding computer skills
• Excellent written and verbal communication
• Strong organizational skills, the ability to multitask, detail oriented and work independently
• Comfortable with ambiguity - flexible & adaptable with a willingness to learn and ‘roll up your sleeves’ wherever needed

The following experiences are a plus:

• Foreign language skills 

WHY WORK AT DOM?

At a mid-sized agency, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals.  We take our ‘No Jerks’ policy seriously here. If you share that same personal policy and live in or want to move to the Greater Pittsburgh region, we want you to apply!

We appreciate the benefits of working remotely and offer a telecommuter-friendly hybrid schedule that allows you to work from home four days per week. We also highly value the benefits of a culture that comes from in-person collaboration, where we can do amazing work while creating long-lasting relationships. That’s why we look forward to having everyone together on Thursdays. 

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.  

Established in 2006, we’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope.  They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what makes this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

We offer a competitive benefits package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing.

Direct Online Marketing is an Equal Opportunity Employer (EOE).