Paid Advertising (PPC) / SEM Strategist

We’re seeking extraordinary people who want to contribute to a fast-growing digital marketing agency with a proven track record of success for clients around the world.

As a Paid Advertising (PPC) / SEM Strategist, you’ll set the optimal digital advertising strategy for the account management teams to hit our clients’ performance goals.  These goals are virtually always related to direct business impacts like lead generation and e-commerce sales.  You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account.

Team members carry a great work-life balance and directly make an impact on our company as well as the lives of our clients, communities, and fellow team members. 

Why Work at DOM?

At a mid-sized agency, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals.  We take our ‘No Jerks’ policy seriously here.  If you share that same personal policy and live in or are wanting to move to the Greater Pittsburgh region, we want you to apply!

We appreciate the benefits of being able to work remotely and offer a telecommuter-friendly hybrid schedule that allows you to work from home 4 days per week.  We also highly value the benefits of a culture that come from in-person collaboration where we can do amazing work while creating long-lasting relationships.  That’s why we look forward to having everyone together on Thursdays. 

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by HubSpot, Microsoft, and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.  Established in 2006, we’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope.  They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

We offer a competitive benefits package that includes health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing.

About the Position

Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals.

You will set and communicate this strategy with the DOM team of Client Success Managers, Account Managers, Coordinators, and Analysts, as well as clients as needed.

In addition to setting the strategy, for some accounts you will also be responsible for either fully managing accounts or working in conjunction with other team members, depending on scope.

Day-to-day work includes:

• Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients
• Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs
• Working with clients on developing or refining strategic goals during onboarding and throughout campaigns
• Building benchmarks and KPIs
• Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements
• Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally
• Researching and testing platforms, software, and tools

Who You Are

You will have 5 years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically.  This experience will include:

• Heavy execution and strategic development of Google Ads and other search engine advertising campaigns
• Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
• Designing digital campaigns as part of an overall marketing strategy
• Analyzing data to communicate highlights, opportunities, and next steps
• Competitor and market research

Additionally, you have the following skills:

• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Strong analytics knowledge
• A/B and multivariate testing
• Intimate familiarity of sales and marketing funnels
• Creative problem solving
• Outstanding computer skills
• Excellent written and verbal communication

The following experiences are a plus:

• Agency experience
• Execution in all core aspects of SEO, including on-site optimization and off-site outreach
• Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
  
• Content creation (e.g. blog articles & social posting, etc.) 
• Organic social media planning & optimization 
  
• Marketing automation and CRM tool implementation
• Foreign language skills or strategic guidance of foreign campaigns

Direct Online Marketing is an Equal Opportunity Employer (EOE).