What are the responsibilities and job description for the VP of Paid Media (Remote US) position at Directive Consulting?
Directive Consulting is the global leader in SaaS marketing. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer multiple services to our clients, but paid media is the crown jewel that fuels comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
We’ve experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. We’re future-focused and are looking for others with a growth mindset to join our evolving teams!
About The Role
As the VP of Paid Media, you’ll be tasked with leading a Paid Media division in department growth, client performance & retention, product innovation, team member development and accountability, as well as thought leadership, both external and internal. You are a critical part of continuing to elevate Directive into the upper echelon of performance marketing agencies.
This role reports to the Vice President of Operations and is a crucial part of the management team. The Director of Paid Media works cross-departmentally to achieve the goals of the department & company and acts as the CEO of the Paid Media department. This includes working with marketing on messaging and thought leadership, actively participating in sales conversations, and regularly developing an innovative, creative, and performance-driven Paid Media deliverable. Above all, the Director of Paid Media ensures a high standard of client excellence across their team of Associate Directors, Strategists, and Specialists.
Roles & Responsibilities
- Inspire an impressive team of Associate Directors to exceed client goals, deliver an exceptional client experience, and develop and grow their teams and their accounts.
- Lead a world-class team of 20 Paid Media strategists in the execution of innovative campaigns for mid-level and enterprise SaaS and Tech companies.
- Improve and approve strategies for paid media clients that result in the client exceeding their goals.
- Provide leadership support in pitching new business and growing clients.
- Understand changes to the marketplace and industry, adjusting client Paid Media strategies accordingly.
- Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.
What You Offer
What We Offer
Mental - Access to certified therapists through Spring Health , membership to Headspace .
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and / or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
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Remote working / work at home options are available for this role.
