Demo

Senior Paid Media Manager

Directive
Directive Salary
Nashville, TN Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/7/2025

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

  • This role is titled Senior Paid Media Strategist internally

Roles & Responsibilities :

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization
  • Work directly with Associate Director to ensure internal and client goals are being achieved
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
  • What You Offer :

  • 4 years experience working at a performance / digital marketing agency (bonus for B2B)
  • Experience working specifically with B2B SaaS / tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others (programmatic is a bonus)
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • A unique perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data
  • Equal parts competitive and curious; you're a true problem solver
  • You live on the cutting edge of the industry, always looking for opportunities to grow and share
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • You're quality-obsessed and have not lost your soul for advertising
  • Travel to visit clients approximately once per year, per client or as needed
  • What Success Looks Like :

  • You encompass our core values through every interaction; internally and externally
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet and exceed department level OKRs, such as client growth and goal attainment
  • Build client trust and relationships that create consistent renewals
  • Cross-sell services that align with client goals and objectives
  • Clearly communicate results with client point of contact and executives
  • Exceptional decision making, as it relates to strategic direction for accounts
  • What We Offer :

    We have a set living wage at Directive

    Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

    Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

    Benefits to Support the Whole Person :

    Mental - Access to certified therapists through Spring Health, membership to Headspace

    Physical - Gympass

    Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

    Financial - Traditional and Roth 401(k) with a 3% company match

    Bonus - Annual bonus based on tenure, which scales in total amount over time

    Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

    Work Environment Requirements :

    As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

    This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and / or verbal communication, must have reliable internet access, and a professional background.

    To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

    If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [redacted].

    Additional Information :

    At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Senior Paid Media Manager?

    Sign up to receive alerts about other jobs on the Senior Paid Media Manager career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $94,514 - $151,319
    Income Estimation: 
    $190,718 - $271,797
    Income Estimation: 
    $94,433 - $109,421
    Income Estimation: 
    $120,774 - $140,158
    Income Estimation: 
    $117,895 - $158,541
    Income Estimation: 
    $165,537 - $197,054
    Income Estimation: 
    $205,357 - $260,227
    Income Estimation: 
    $190,662 - $262,048
    Income Estimation: 
    $205,357 - $260,227
    Income Estimation: 
    $317,101 - $423,380
    Income Estimation: 
    $115,545 - $157,429
    Income Estimation: 
    $165,537 - $197,054
    Income Estimation: 
    $158,405 - $214,303
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Directive

    Directive
    Hired Organization Address Charlotte, NC Full Time
    Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a mark...
    Directive
    Hired Organization Address Columbus, OH Full Time
    At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. ...
    Directive
    Hired Organization Address Dallas, TX Full Time
    Overview At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstra...
    Directive
    Hired Organization Address Orlando, FL Full Time
    At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. ...

    Not the job you're looking for? Here are some other Senior Paid Media Manager jobs in the Nashville, TN area that may be a better fit.

    Senior Paid Media Manager

    Soni Resources Group, Nashville, TN

    AI Assistant is available now!

    Feel free to start your new journey!