What are the responsibilities and job description for the Senior Director, Brand & Performance Media position at Director File?
Senior Director, Brand & Performance Media
Location : New York, NY
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Working Mode : Hybrid
Estimate Salary Range : $200,000 – $215,000
About Us :
David Yurman is a celebrated American jewelry company founded in New York by David Yurman and his wife, Sybil. Led today by their son Evan, David Yurman creates timeless collections for women and men defined by inspiration, innovation, and consummate craftsmanship.
Our Values :
At David Yurman, creativity, innovation, and impeccable craftsmanship are at the core of everything we do. We are committed to responsible business and social practices and to the protection and advancement of human rights.
Job Description :
David Yurman is seeking a leader to join our marketing team as the Sr. Director, Media Investment. This pivotal role offers a unique opportunity to shape the media landscape for an iconic brand, driving brand awareness, engagement, and omni-channel sales with an online and offline global media mix. Key partners for this role include Go-To-Market, Marketing Strategy, Channel Trade Marketing, Creative, and E-Commerce. This role will manage a team of 4 and agency partners.
Responsibilities :
- Media Strategy and Planning :
Develop and implement innovative and data-driven media strategies to drive brand awareness, engagement, and sales.
Oversee the budgeting process for media investments, ensuring efficient allocation of resources across various channels.
Manage relationships with external media agencies, providing clear direction and feedback to optimize campaign performance.
Collaborate with go-to-market, creative, marketing strategy, and e-commerce teams to ensure seamless integration of media initiatives across channels.
Establish key performance indicators and implement robust measurement strategies to assess the effectiveness of media campaigns.
Qualifications :
Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
8-10 years of experience in media planning and investment, preferably within the luxury or fashion industry or agencies that support luxury brands.
Proven track record of developing and executing successful media strategies.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and leadership skills, with the ability to collaborate across departments and manage a team of people leaders.
In-depth knowledge of media landscape, trends, and emerging technologies.
Diversity, Equity & Inclusion at David Yurman :
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants.
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Salary : $200,000 - $215,000
