What are the responsibilities and job description for the Marketing Strategist Job at Directors Investment Group in Abilene position at Directors Investment Group?

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We are seeking a self-motivated person to join our team as a MARKETING STRATEGIST . The Marketing Strategist is responsible for developing and executing high-level marketing strategies that align with business objectives and drive measurable results. This role requires a creative problem-solver who can analyze data, identify opportunities, and lead marketing projects from conception to execution. The ideal candidate is experienced in digital and traditional marketing, possesses strong leadership skills, and has a deep understanding of technology to optimize marketing efforts.

Supervisory Responsibilities :

May oversee projects involving cross-functional teams and external vendors.

Essential Duties & Responsibilities :

Develop and implement strategic marketing plans to support business goals.

Lead marketing campaigns and initiatives, ensuring alignment with company objectives.

Analyze market trends, consumer behavior, and competitive landscape to identify opportunities.

Collaborate with cross-functional teams including digital marketing, sales, and creative teams.

Oversee project timelines, budgets, and execution to ensure on-time and high-quality delivery.

Utilize marketing technology, automation tools, and data analytics to enhance performance.

Provide insights and recommendations based on campaign performance and KPIs.

Stay updated on emerging marketing trends, tools, and best practices.

Create and present reports, strategy recommendations, and performance updates to leadership.

Required Skills & Abilities :

3 years of experience in marketing, with a strong background in strategic planning.

Excellent problem-solving skills with the ability to analyze data and derive insights.

Strong leadership and project management abilities.

A good understanding of digital marketing, including SEO, PPC, social media, and email marketing.

Familiarity with marketing automation, CRM systems, and data analytics tools.

Exceptional communication, collaboration, and presentation skills.

Ability to work independently while managing multiple projects simultaneously.

Education & Experience :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience leading marketing projects and working with cross-functional teams.

Strong understanding of marketing technology and automation tools.

About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind. Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.

DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly .

Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."

So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees : offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.

An Equal Opportunity Employer

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Marketing Strategist Job at Directors Investment Group in Abilene

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