Director, Ad Ops & Campaign Mgmt

The Director, Ad Ops & Campaign Management is a key leadership role within our Ad Sales organization, responsible for overseeing the campaign management and trafficking staff to ensure best-in-class delivery and client experience. This role requires a strategic thinker with strong leadership skills and a deep understanding of ad operations and campaign management.

Here’s what you’ll do:

• Supervise and lead a team of campaign management and trafficking staff.
• Oversee the end-to-end process from order through delivery for addressable, direct response, D2, and digital direct campaigns.
• Develop and implement strategies to optimize campaign performance and client satisfaction.
• Collaborate with cross-functional teams including Ad Sales, Planning, and Inventory & Yield teams.
• Manage and evaluate the need for outsourced campaign management support with vendors.
• Ensure equitable workload distribution across the ad operations team.
• Develop and maintain best practices for campaign management and trafficking.
• Analyze campaign performance metrics and provide insights to improve operational efficiency.
• Lead training initiatives to keep the team updated on industry trends and new technologies.
• Manage relationships with key clients and internal stakeholders.
• Contribute to the development of new ad products and solutions.
• Own and manage all tags, pixels, 1x1s and ensure certification; manage all 1st/3rd p discrepancies.
  
  

What you’ll need to be successful:

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• 8 years of experience in digital advertising operations or campaign management.
• 3 years of experience in a leadership role, managing teams in a fast-paced environment.
• Deep understanding of digital advertising platforms, ad serving technologies, and industry standards.
• Strong knowledge of addressable TV, direct response, political, live sports, and digital direct campaigns.
• Excellent project management and organizational skills, self-starter mentality.
• Strong analytical and problem-solving abilities.
• Outstanding communication and interpersonal skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Proficiency in ad operations tools and technologies (e.g., FreeWheel, Google Ad Manager).
• Experience with data analysis and reporting tools.
• Adaptability to changing technologies and industry trends.
  
  

This role offers an exciting opportunity to lead and shape the campaign management function within our Ad Sales organization, driving excellence in campaign execution and client satisfaction.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely.

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONE

N4: $128,110 - $192,050

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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Remote: No