What are the responsibilities and job description for the Director, B2B Communications position at DIRECTV?
DIRECTV is seeking an innovative and experienced public relations professional and content creator responsible for driving external awareness of Business-to-Business teams through earned, owned, and social communications by creating, writing, researching, and developing solid, actionable content in various formats and comprehensive campaigns while ensuring consistent brand messaging and visual identity across all communication channels to maintain DIRECTV’s reputation and market positioning.
The ideal candidate :
- Is a skilled communicator and an extraordinary writer with demonstratable experience in journalism, PR, or new media.
- Is curious, persistent, and comfortable asking the right questions to get the information required to put together fully developed news content.
- Is self-driven and comfortable working independently with little supervision – owning projects from start to finish.
- Can turn complex stories into engaging and compelling content and think strategically to elevate storytelling.
- Follows current events to stay current on industry news and societal trends.
- Enjoys creating valuable content that appeals to relevant customer audiences – businesses, marketers, distribution partners – to position DIRECTV as a thought leader.
- Is comfortable promoting creative ideas to the team, with the experience and knowledge to usher the ideas to execution.
- Is comfortable working with partners internally and externally to create content that is informative, engaging, and compelling.
- Has experience in supporting Business-to-Business and Advertising Sales communications initiatives, including but not limited to customer testimonials, amplifying research, and creating content for executive positioning including speaking events.
- Has solid understanding of the digital marketing landscape and familiarity with the advertising technology industry, including programmatic buying, data-driven marketing, and ad tech solutions.
- Has a working knowledge of the pay-TV industry, specifically DIRECTV and its competitors.
- Has served as a corporate spokesperson in the past.
- Has strong media contacts in the B2B, advertising sales, and ad tech industry with demonstrated success in pitching.
Here’s what you’ll do :
Qualifications & skills needed for success in this role :
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires a minimum, but is not limited to, approximately 25% travel.
This is a remote position that can be located anywhere in the United States; preference with proximity to New York City for in-office collaboration 2 days / week alongside our Ad Sales team. #LI-Remote
A career with us comes with big rewards :
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES : $105,830 - $192,050
Low (N1) : $105,830 - $158,650
Mid (N2) : $111,400 - $167,000
High (N3) : $122,540 - $183,700
Top (N4) : $128,110 - $192,050
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Salary : $192,050
