What are the responsibilities and job description for the Sr. Dir, Marketing Advanced Analytics - Acquisition Insights position at DIRECTV?
At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work. We empower our people to push the limits of what’s possible, driving groundbreaking innovation each and every day. We’re redefining the future of entertainment and we’re ready for you to play a big part in that future too.
DIRECTV is seeking a highly skilled and experienced Sr. Director of Marketing Advanced Analytics to lead our data-driven marketing efforts. This role will be responsible for leveraging advanced analytics techniques to drive marketing strategy, optimize performance, and deliver actionable insights across the organization. The ideal candidate will have a strong background in data analysis, statistical modeling, and marketing analytics, with the ability to translate complex data into clear, actionable recommendations for senior leadership and cross-functional teams.
FOCUS SKILLS : Hands-on demonstratable leadership of Gen AI and Automation including advanced acquisition analytics and modeling.
Here's what you’ll do :
- Lead the development and implementation of acquisition analytics strategies to support marketing initiatives and business objectives.
- Track and analyze key performance indicators (KPIs) including sales, conversions, churn, and other relevant metrics to inform product management and marketing decisions.
- Develop and deliver weekly sales headlines and insight reports to key stakeholders.
- Present actionable insights and recommendations to empower cross-functional decision-makers and key stakeholders.
- Oversee the design and execution of complex data analysis projects, including offers and performance analytics, emerging trends, campaign analysis, forecast modeling, and sales viewership analytics.
- Collaborate with cross-functional teams to identify opportunities for data-driven improvements in marketing strategies and tactics.
- Manage and mentor a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.
- Stay current with industry trends and emerging technologies in marketing analytics and data science.
- Ensure data quality, integrity, and compliance with relevant regulations and company policies.
- Develop and maintain strong relationships with internal stakeholders and external partners to drive data-informed decision-making across the organization.
What you’ll need to be successful :
This role offers an exciting opportunity for a seasoned analytics professional to make a significant impact on our marketing strategy and overall business performance. The ideal candidate will combine technical expertise with strong business acumen and leadership skills to drive data-informed decision-making across the organization.
This is a remote position that can be located anywhere in the United States, however Southern California location and ability to meet occasionally at DIRECTV offices in El Segundo is a plus. #LI-Remote
A career with DIRECTV comes with big rewards :
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to this base salary, total compensation will include short-term incentives, long-term incentives, 401(k) match, and other elements.
DIRECTV WAGE ZONES : $154,850 - $281,060
Low (N1) : $154,850 - $232,180
Mid (N2) : $163,000 - $244,400
High (N3) : $179,300 - $268,840
Top (N4) : $187,450 - $281,060
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Salary : $187,450
