Email Marketer

Email Marketer | $58-65k

Location: Pompano Beach area - on-site

About Dirt Legal

At Dirt Legal, we simplify the vehicle registration process, turning off-road vehicles into street-legal machines. Our growing team is passionate, driven, and dedicated to helping our customers across the country enjoy their rides, from cars and trucks, Dirt Bikes and Humvees to Boats and RVs, across all 50 states. 

If you're ambitious, creative, and ready to be part of a company on the cutting edge of the vehicle registration industry, we'd love to hear from you! Did we mention we're in the 2024 Inc 5000 Fastest Growing Companies list?!

The Role

We are seeking an Email Marketer to create and manage email campaigns that boost customer engagement and support our marketing objectives. This role offers a unique opportunity to bring your creativity and expertise to a fast-paced, growing company with a young and dynamic team. 

This role reports to the Director of Marketing and works in tandem with the SEO Manager, Ads Manager, Content Specialist, UX Product Manager, and Digital Marketing Specialist we genuinely care about. We're hoping you fit right in! 

Key Responsibilities:

• Email Content Creation: Write, edit, and proofread engaging emails for promotional campaigns, newsletters, and lead nurturing.
• Email List Management: Build, maintain, and secure email lists to ensure data integrity and segmentation.
• Campaign Design: Design visually appealing, mobile-optimized emails, including creating graphics for maximum impact.
• Automation & Optimization: Use email marketing tools to automate campaigns, implement A/B testing, and optimize performance.
• Performance Analysis: Track and analyze key metrics such as open rates, click-through rates, and unsubscribe rates to continually improve campaign effectiveness.
• Reporting: Prepare comprehensive reports for management and stakeholders, offering insights on performance and opportunities for improvement.
• Market Research: Stay current on industry trends and new strategies to keep Dirt Legal at the forefront of email marketing.
• Collaboration: Partner with copywriters, design leads, and the broader marketing team to ensure consistent and compelling brand messaging.
• Re-Engagement Campaigns: Launch re-engagement campaigns targeting inactive subscribers, aiming to win them back or clean the email list.

Qualifications:

• 3-7 years experience as an email marketer
• Experience in e-commerce and/or service-related consumer products -- If you have experience in legal, automotive, or related industries we'd LOVE to hear from you!
• Proven ability to report CR, CTOR, and Buyer Conversion metrics - We would love to see past campaigns during the interview process!
• Ability to work autonomously and manage multiple projects in a fast-paced environment - We run like a start-up and prefer if you have start-up experience!
• Proven expertise in building and managing HTML email campaigns.
• Experience with CRM and other tools such as GoHighLevel, Insightly, Shopify (highly preferred)
• Experience with A/B testing and data-driven email marketing strategies.
• Solid understanding of email privacy laws and best practices (e.g., CAN-SPAM, GDPR).
• Bachelor’s degree in marketing, communications, or a related field (preferred)

Why Dirt Legal?

• Be part of a mission-driven company that’s breaking new ground in the vehicle registration industry -  named 2024 Inc 5000 Fastest Growing Companies
• Work with a passionate, supportive, and ambitious team
• Lots of room for growth