What are the responsibilities and job description for the Social Media Content Creator position at Disability Solutions?
Social Media Content Creator (Grant-funded)
Reports to the Manager, Social Media Strategy.
Key Responsibilities:
- Content Creation: Develop and edit compelling content for American Academy of Pediatrics (AAP) social media accounts to improve vaccine confidence.
- Multimedia Integration: Utilize images, videos, and interactive media to enhance messaging and capture the interest of various audiences.
- Collaboration: Work with supervisor and other leadership to determine content creation priority and strategy.
- Vaccine Information: Leverage proactive and reactive social media opportunities to advance accurate vaccine information.
Maintain brand voice and tone across all social media platforms. - Influencer Engagement: Engage with pediatrician influencers and other external validators and influencers to expand outreach and support communications priorities.
- Performance Analysis: Analyze performance metrics to gauge content effectiveness and optimize future posts.
- SEO Best Practices: Utilize SEO best practices to increase content visibility and engagement.
- Social Media Monitoring: Assist with monitoring social media conversations relevant to vaccines and collaborate with supervisor and other social media staff on effective and timely responses.
- Content Scheduling: Establish and manage a content schedule to plan and ensure consistent posting across platforms.
- Vendor Oversight: Oversee the work of external vendors on content development, ensuring alignment with AAP campaign goals and social media best practices.
- Team Collaboration: Attend team meetings and contribute to discussions on social media campaign strategies.
Requirements:
- Bachelor's degree in communications, journalism, digital marketing, or related discipline.
- At least three years' related experience creating social media content, including writing content with an emphasis on health care or advocacy, preferably related to immunizations.
- Experience with the development, execution, and analysis of social media content; use of tools and platforms to track and assess social media efficacy; and basic experience creating visuals in Canva required.
