Digital Marketing Intern

Job Title: Digital Marketing Intern

Reports to: Marketing Director

Location: Gloucester, MA (Hybrid: In-office, remote, and at local businesses for content creation) 

Hours: 8-week summer internship, 20 hours per week, flexible start and end date. Occasional nights and/or weekends may be required. 

Stipend: $3,000 (via three $1,000 payments mileage reimbursement for visitor guide deliveries on Cape Ann) 

Position Overview:

Discover Gloucester, the destination marketing organization for the City of Gloucester, MA, is seeking a creative and motivated Digital Marketing Intern. In this role, you will work closely with the Marketing Director to support the day-to-day tasks of the organization and aid in digital marketing efforts. This could involve making regular updates to the Discover Gloucester website, using our Canva account to design graphics, adhering to an editorial and social media calendar, posting to social media, developing blog content, delivering Visitor Guides around Gloucester and Cape Ann (mileage reimbursement available), among other duties as assigned. This is a special internship opportunity as you’ll be immersed in destination marketing for Gloucester, experiencing what the City has to offer, and telling its authentic story!

Key Responsibilities:

• Create engaging content for social media platforms (Facebook, Instagram, TikTok, Threads, Bluesky, and Pinterest).
• Assist with basic photo and video editing for social media.
• Publish and maintain events on the Discover Gloucester website using WordPress.
• Write blog post content promoting local attractions, events, and activities.
• Work collaboratively with the Marketing Director to develop fresh, creative ideas.
• Support live coverage of events and activities around Gloucester as needed.
• Monitor and respond to community engagement on social media platforms.

Requirements:

• Basic photo and video editing skills.
• Basic understanding of social media platforms (primarily Instagram, Facebook, TikTok, Threads, and/or Bluesky)
• Comfortable or interested in learning to use social media scheduling tools.
• Creative mindset with an interest in destination marketing.
• Strong communication and writing skills.
• Ability to work both independently and collaboratively.
• Experience with WordPress or website management platforms (preferred, but not required).
• Familiarity with graphic design tools like Canva is a plus.
• Knowledge of SEO basics is a plus.
• Customer service experience/knowledge
• A reliable vehicle (mileage reimbursement for visitor guide deliveries) 
• Adobe Suite - Photoshop, Premiere and Animation Skills a plus

Job Responsibilities (May include any or all):

• Weekly and monthly website updates.
• Daily social media postings using an editorial calendar.
• Organize and maintain photos and digital content.
• Package weekly Visitor Guide mailings.
• Deliver Visitor Guides as delegated by ED weekly.

Additional Information:

• Equipment Needs: Expected to use their own laptop with desk space available on in-office days.
• Flexible hybrid work schedule (in-office, work from home, and in Gloucester capturing content). Thursday evenings required in July and August to cover Culture Splash programming. 
• 8-week internship at 20 hours/week
• Occasional weekend availability required for special events.
• Start date is flexible in June or July

To Apply:

Please send your resume and a brief introduction outlining your interest and any relevant experience to Brittany DiCologero, Marketing Director, at  brittany@discovergloucester.com by Friday, April 4, 2025. We look forward to hearing from you!

About Discover Gloucester:

As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits. Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism- related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.

Equal Opportunity Employment:

Discover Gloucester is committed to creating a diverse and inclusive workplace. We encourage applicants from all backgrounds and experiences to apply. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Reasonable accommodations are available for candidates taking part in all aspects of the selection process.

Mission:

The purpose of the DMO is to promote and encourage tourism and the artistic, cultural, historic, maritime, recreational and scenic resources of Gloucester. The organization seeks to strengthen the economic impact of tourism for the City by providing a consistent, confident image that emphasizes our unique culture. By supporting a cooperative marketing approach to promoting Gloucester as a travel destination to domestic and international travelers and groups, the organization strives to stimulate and increase overnight stays and extend the visitor season.