What are the responsibilities and job description for the Integrated Campaigns Manager position at Discovery Education?
We are looking for a highly skilled Integrated Campaigns Manager to join our Marketing team to lead the planning, execution, and optimization of multi-channel campaigns that drive full-funnel growth and revenue for our Corporate Education Partnership (CEP) group. This role is focused on driving corporate partnerships with Fortune 500 companies to create innovative learning experiences into the classroom through pivotal collaborations with likeminded companies and organizations.
If you are a strategic marketer with experience marketing to Fortune 500 companies and who excels in designing and executing integrated campaigns for B2B SaaS solutions, we encourage you to apply. Join our team and contribute to our company's success through impactful and revenue-focused campaigns.
In This Role You Will
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
If you are a strategic marketer with experience marketing to Fortune 500 companies and who excels in designing and executing integrated campaigns for B2B SaaS solutions, we encourage you to apply. Join our team and contribute to our company's success through impactful and revenue-focused campaigns.
In This Role You Will
- Develop and lead the execution of comprehensive integrated campaign strategies that span the entire buyer’s journey
- Collaborate with cross-functional teams to align campaign objectives with business goals and revenue targets
- Develop strategies for lead generation, nurturing, and conversion to contribute to revenue objectives
- Develop cross-channel strategies that create a cohesive and impactful campaign across multiple channels, including organic social, paid media, events, web, email, and more
- Collaborate closely with cross-functional teams to ensure campaigns are closely aligned with revenue objectives
- Provide sales teams with the necessary resources, content, and insights to optimize lead engagement and conversion
- Work with content teams to develop compelling campaign content, including whitepapers, case studies, videos, webinars, and more, that resonate with target audiences
- Monitor and analyze campaign performance metrics and KPIs to measure success, identify areas for improvement, and optimize strategies for better outcomes
- Continuously refine campaign tactics based on data-driven insights to enhance revenue impact
- Stay informed on social impact and sustainability trends focused on education
- Proactively maintain a thorough understanding of Discovery Education’s overall goals and strategic vision for the future of education, and the private sector’s role within the mission to reimagine teaching and learning
- Excellent written and oral communication as well as strong interpersonal skills
- High proficiency in presentation design (PowerPoint), Microsoft Excel, and marketing channels (organic social, paid media, email, website, graphic design, events, content, etc.)
- Demonstrated experience planning and deploying multiple campaigns simultaneously, prioritizing tasks, and driving cross-functional collaboration
- Demonstrated experience in pipeline generation and a successful track record of achieving KPI targets
- Exceptional communication skills, both written and verbal
- Creative thinking and problem-solving to develop innovative campaign approaches
- Passionate about Discovery Education's vision to transform teaching and learning
- Bachelor's degree in Marketing, Business, or related field
- Proven experience (5 years) developing and leading integrated B2B marketing campaigns, with a strong focus on revenue generation. Marketing agency and SaaS experience preferred
- Legal right work in the United States
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
- Career Development Ownership - Be the driver of your success!
- Continuing Education AND Tuition Reimbursement Programs
- Mentorship program and collaboration with veteran leaders
- Constant opportunities for cross-functional training and skill building
- Uncapped career growth
- Leave for life’s moments including 7 recognized holidays
- Take PTO without the vacation guilt
- Up to 12 weeks of Paid Parental Leave
- Annual Winter Holiday Break (typically the last week of December)
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
