What are the responsibilities and job description for the Senior Marketing Strategist - Boost Mobile position at DISH?
Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
The Boost Mobile Local Marketing team is seeking an ambitious, energetic, and results-oriented marketing lead. This role is responsible for developing and executing localized marketing strategies that drive brand awareness, customer acquisition, and community engagement, as well as developing reporting to analyze and optimize hyperlocal marketing campaign performance.
In this role, the candidate will collaborate with cross-functional teams to create targeted campaigns that resonate with our customers and elevate our brand visibility in the local Florida (Miami, Orlando, and Tampa preferred) area. He / She / They will blend innovative marketing strategies to ultimately grow the channel and drive activation goals.
Key Responsibilities :
- Strategy Development : Design and implement local marketing strategies that align with overall company goals and drive customer growth in the area
- Campaign Management : Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, events, and traditional advertising
- Community Engagement : Foster relationships with local businesses, community organizations, and influencer's to promote brand initiatives and enhance community presence
- Event Planning and Coordination : Responsible for planning, organizing, and executing events from conception through completion. This role requires strong project management skills, attention to detail, and the ability to work under pressure
- Market Analysis : Conduct market research to identify trends, customer preferences, and competitive landscape, providing insights to inform marketing strategies
- Budget Management : Manage the local marketing budget, ensuring effective allocation of resources and maximizing ROI for all campaigns
- Performance Tracking : Analyze campaign performance metrics and adjust strategies as needed to meet key performance indicators (KPIs)
- Collaboration : Work closely with sales, product, and customer service teams to ensure consistent messaging and alignment across all touchpoints
Skills, Experience and Requirements
Education and Experience :
Skills and Qualifications :
Travel :
Visa sponsorship is not available for this role
Salary Ranges
Compensation : $72,350.00 / Year - $103,400.00 / Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here : DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
Salary : $72,350 - $103,400
