What are the responsibilities and job description for the Account Executive position at Disney Entertainment?
Job Summary :
Reports to the Director, Sales. Responsible for building strong relationships with clients & their agencies – agency investment teams for AEs assigned to holding companies; agency strategy / planning teams for AEs assigned to categories, while driving revenue. A critical part of being a successful Account Executive is gaining insight into customer needs and experiences and translating those into sellable opportunities.
Responsibilities and Duties of the Role :
- Strategically position our solutions & ideas (linear and / or digital) in the market to drive revenue and win business
- Position all benefits and key selling propositions including multi-media sports, entertainment, and news solutions
- Serve as a thought leader in the marketplace (linear and / or digital) across video, social, display, data, etc.
- Partner with internal sales teams (linear and / or digital) on ways to increase opportunities to benefit all revenue across portfolio
- Participate and successfully dominate in scatter marketplace (linear and / or digital)
- Execute expertly and partner with multi-media or addressable teams on any RFPs or ideas as well as upfront
- Provide direction to solutions team to ensure all of our tentpole opportunities have strong multimedia and or addressable components
- Leverage creative solutions to increase Disney’s win rates and ensure that we are delivering against all lines of business
- Craft client specific strategies that drive IP enabled media and data strategies that create yield opportunities for the company
- Partner with programmatic sales teams to craft and execute automated strategies internally and externally
- Contribute to a positive culture of inclusion, and uphold the values of Disney Ad Sales
Required Education, Experience / Skills / Training :
Preferred Education, Experience / Skills / Training :
DisneyAdvertising
