Coordinator, Marketing Strategy & Planning (Disney Entertainment)

Do you have a passion for ABC programming? Do you have an interest in helping create innovative campaigns in the entertainment marketing space? Then this may be the role for you!

Disney Entertainment is recruiting a Coordinator, Marketing Strategy & Planning to support the marketing planning team. This position will play an integral supportive role in developing marketing strategies to support ABC Network.

Responsibilities :

Support the marketing planning team in coordination of strategic marketing & planning initiatives, and in the development of planning processes.

Maintain comprehensive and accurate strategic planning information in customized online planning and archiving database.

Administer orders for video and radio assets produced for general distribution, coordinating efforts with creative services, post production and other partners to ensure the correct assets are delivered on schedule.

Capture on-air and off-air marketing tactics across all media with heavy data entry; including sending messaging and versioning direction to post production teams.

Specific to Freeform, assist with the trafficking and QC of marketing content for Freeform on-air and social platforms, including synergy and sales assets.

General project management, assistance in the creation of marketing campaign decks (Keynote and PowerPoint), brainstorm preparation and meeting coordination.

Organize, prepare recap notes and provide campaign execution support as needed.

Build relationships with key stakeholders, internal teams, and external partners.

General administrative duties; prepare competitive / marketplace research presentations, invoice processing, set up meetings (have technical expertise in setting up a conference room – i.e. print materials, presentation set-up, conference call set-up)

Basic Qualifications

1 years overall experience in a marketing / advertising type of function in the entertainment business (television or film); can include internships.

Strong project management skills with an ability to multitask and manage competing priorities

Excellent problem solving and critical thinking skills

Ability to build and maintain strong working relationships

Refined social skills – ability to work with varying personalities and communication styles

Above average knowledge of entertainment brands; Passion for ABC programming

Familiar with the latest social media and pop culture trends

Strong written and oral communication skills

Creative and strategic thinker; Ability to contribute ideas to the team

Superior organization skills

Must be able to work in a fast paced working environment

Must be adaptable to changing work situations and remain proactive

Proficiency with Keynote, PowerPoint, Word, Outlook and Excel

Preferred Qualifications

Knowledge of SAP

Required Education

Bachelor’s degree in marketing, advertising, film or television or equivalent work experience

The hiring range for this position in Burbank, CA is $53,300.00 to $71,300.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

Job ID : 10114893

Location : Burbank,California

Job Posting Company :

Disney Entertainment Television

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Salary : $53,300 - $71,300