Demo

Manager North America Brand Commercialization Softlines Licensing - Infant Home

Disney Experiences
Glendale, CA Full Time
POSTED ON 1/26/2025
AVAILABLE BEFORE 3/25/2025

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Manager North America Brand Commercialization Softlines Licensing for Infant Home! This role will oversee the growth and management of the Infant Home categories, specifically Bedding, Bath, Feeding, Gear, and Diaper Bags. This role is essential in bringing the Disney Baby, Marvel, and Lucas brands to market through innovative and safe products that appeal to consumers.

This role reports to the Sr. Manager, North American Brand Commercialization Softlines.

This is a Full Time role.

What You Will Do:


Finance and Business Planning:

  • Develop and execute strategic business plans to drive growth for Infant Home categories across Disney, Marvel, and Lucas franchises.

  • Manage annual budgets and quarterly forecasts for assigned categories.

  • Identify and evaluate new business opportunities to enhance strategic planning.

Category & Product Management:

  • Create and execute category strategies aligned with brand goals and market trends.

  • Collaborate with licensees to launch high-quality, safe products that meet Disney's standards.

  • Stay informed about competitive landscapes, category insights, and retailer needs to serve as a category expert.

  • Oversee the product lifecycle to ensure compliance with quality and safety standards.

Retail & Marketing Strategy:

  • Partner with marketing teams to create go-to-market strategies utilizing social media and digital platforms.

  • Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities.

  • Conduct regular store checks and analyze retail performance to refine strategies.

Cross-Team Collaboration:

  • Act as the primary liaison between licensees and internal teams to align goals and timelines.

  • Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives.

  • Collaborate with other teams to identify coordination opportunities.

  • Manage the licensee portfolio, including contract negotiation, approvals, marketing submissions, and day-to-day communication.

  • Assist the Senior Manager with contracts, financial analysis, presentations, and other key projects.

Required Qualifications and Skills:

  • 5 yrs. of experience in licensing or category management, preferably in home categories

  • Strong understanding of product trends, safety standards, and brand positioning

  • Knowledge of the retail landscape, including direct-to-consumer and traditional retail

  • Highly organized with excellent project management skills and attention to detail

  • Strong analytical and strategic thinking abilities

  • Exceptional communication and collaboration skills

  • Self-motivated with a positive attitude, able to thrive in a fast-paced environment

  • Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities

  • Proficient with Microsoft Office (Excel, Word, and PowerPoint); knowledge of Keynote is preferred.

EDUCATION

  • Bachelor's degree or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.


The hiring range for this position in Glendale, CA is $103,500.00-$138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Salary : $103,500 - $138,800

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