What are the responsibilities and job description for the Disney Parks and Resorts is hiring: Media Planning Manager in New York position at Disney Parks and Resorts?
Job Summary :
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary :
The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.
Responsibilities :
- Lead media plan development and execution of full funnel media campaigns across multiple sports.
- Work closely with cross-functional teams and frequently play a consultative role - by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions, and recaps where necessary.
- Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback, and input to team on documents such as flowcharts, planning decks, and recaps for designated properties.
- Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channels.
- Champion new and innovative approaches, fostering a culture of continuous learning.
- Work closely with performance media team to execute a cohesive, full funnel media strategy.
- Incorporate audience data and strategy into overall Media Planning process.
- Plays a part in the process with Marketing Leadership on long-term business and marketing goals.
- Determine and activate how to deliver necessary data to teams for various reporting purposes.
- Make data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals.
- Provide feedback and guide junior team members to inspire their growth and development.
- Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns.
Qualifications :
Required Education :
About ESPN :
Working at ESPN is unlike anything else. That's because we're always finding new ways to interact with fans - however and wherever they connect with sports. Every day we're doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company :
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments : Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters, and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Streaming Services LLC, which is part of a business we call ESPN.
Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law.#J-18808-Ljbffr
