What are the responsibilities and job description for the Demand Generation Marketer Job at Ditto Job Board in New York position at Ditto Job Board?
Job Description
Job Description
About Ditto :
Ditto is on a mission to unleash the full power of edge devices by removing all the plumbing required to build amazing applications. We bridge the digital divide by enabling real-time data synchronization—even when internet connectivity is limited or non-existent. Our peer-to-peer technology is trusted by major customers like Chick-fil-A and Delta Airlines, and we also work closely with the U.S. military on mission-critical connectivity solutions. As a fast-growing startup poised for a future IPO, our team is globally distributed, and our core values are trust, communication, and continuous improvement. We celebrate diversity and strive to create a team that encompasses a wide range of backgrounds, skill sets, and perspectives.
We are looking for an experienced Demand Generation Manager with deep expertise in Account-Based Marketing (ABM) and a background in early-stage startups to join our team. In this role, you will be responsible for developing and executing targeted demand generation strategies that align with our ABM framework, driving high-quality leads and contributing directly to our sales pipeline.
As the Demand Generation Manager, you will :
- Develop & Execute Demand Generation Programs : Build and implement multi-channel demand generation campaigns (email, paid media, content, social, and events) with a focus on ABM to engage target accounts.
- Account-Based Marketing (ABM) Strategy : Lead the development and execution of ABM programs, tailoring marketing efforts to specific high-value accounts and industries, ensuring alignment with sales goals.
- Sales Partnership & Alignment : Work closely with the sales and product marketing teams to define target accounts, develop personalized strategies, and ensure full alignment in messaging and execution.
- Content Personalization : Collaborate with the content team to produce tailored materials for various account segments, enhancing engagement through personalized content for specific accounts.
- Campaign Analytics & Optimization : Track campaign performance, analyzing key metrics like MQLs, SQLs, and pipeline influence. Continuously optimize campaigns for effectiveness using insights from marketing automation and CRM tools (such as Marketo, Pardot, Salesforce).
- Leverage Data : Use data and insights to segment audiences, enhance campaign precision, and optimize performance through A / B testing and analytics.
- Budget Management : Own and optimize the demand generation budget to maximize ROI while efficiently scaling campaigns.
What you'll need :
Nice to Haves :
Benefits we offer : Competitive salaries
Stock options
Medical, dental, vision, life, and disability coverage
Flexible spending account (FSA)
Flexible vacation policy
401(k) plan
Come join our remote team and discover the possibilities of your best career!
Equal Opportunity Employer : Ditto is proud to be an equal-opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Ditto is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know.
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