Senior Marketing Manager

Shape the future : Senior Marketing ManagerLocation : MelbourneCompany : Diversity AtlasPurposeDo you thrive in making a difference and having a meaningful impact that has societal and economic gain? This is an opportunity to market something more valuable and purposeful with a well-funded start-up, expanding globally.If you want a role that meets your calling and purpose, to do your best work to make the world a more inclusive place, join us to help achieve our vision of a world that is culturally harmonious. Become part of a passionate inclusive team and play a leading role in our mission of building harmony through intercultural measurement and action.About Diversity AtlasDiversity Atlas, by Cultural Infusion, was developed to tackle an area that was analytically neglected and in need of robust understanding. It is the world’s leading diversity data analytics platform, from 7 years of R&D. We work with clients small and large, including AWS, who recently announced their strategic partnership with Diversity Atlas.About this roleAs our Senior Marketing Manager, you’ll be the architect of Diversity Atlas’ global marketing strategy. You’ll be part of a passionate team in crafting a compelling brand narrative, driving market engagement, and establishing Diversity Atlas as the preeminent solution for fostering inclusive workplaces. This is your chance to be at the forefront of a rapidly growing field, shaping the conversation around diversity data and its impact on a global scale.Key Responsibilities : Build and drive the marketing strategy to develop the brand and grow the business.Develop and implement digital marketing and lead generation strategies.Regularly review reporting platforms such as Google Analytics, social media channels, CRM, and other paid channels.Create, implement, and manage customer communication across marketing channels.Build, generate, and develop effective and achievable content plans, both ongoing and ad hoc with campaigns across multiple channels.Monitor results, analyze and optimize, and test new strategies that focus on lead generation.Develop a strong product knowledge of Diversity Atlas and the value it brings to the marketplace.Strategic thinking – explore possibilities to grow our brand.Be adaptive, flexible, and responsive, working in a fast-paced start-up environment with clients around the globe.What we are looking for : Marketing degree or equivalent industry experience, ideally in a B2C e-commerce environment.Strong understanding of social platforms and social / influencer marketing.Outstanding written and verbal communication skills.Leadership experience in a fast-paced environment.Ability to set and achieve strategic objectives and targets.Team player with strong attention to detail.Great time management and prioritization skills.Initiative and decisiveness, collaborative, with the ability to be autonomous and focused.What we doTo help enable organizations to understand and realize the value of diversity, we developed Diversity Atlas, based on six years of scientific research and development. It is the world’s first platform that has both defined and measured cultural diversity.Who we areCultural Infusion, the builders of Diversity Atlas, is Australia’s leading cultural enterprise, providing our partners and clients with an extensive range of educational programs, digital platforms, event management solutions, and professional services that are informed by our belief in the value of intercultural understanding as the basis of global harmony.Founded in 2002, Cultural Infusion produces an award-winning suite of innovative culture-in-education products for Australian schools, reaching over 350,000 pupils annually.With a recently secured initial capital raise, we are now expanding Diversity Atlas globally.For information about Diversity Atlas, visit www.diversityatlas.io .Apply here : Name (Required) : First LastEmail address (Required) : Personal website : LinkedIn profile : Upload your Resume and Cover letter (Required) : Drop files here or Max. file size : 256 MB, Max. files : 2.#J-18808-Ljbffr