Marketing And Public Relations Coordinator

Title: Marketing & PR Coordinator

Department: Marketing

Location: Dallas

Term: Full-Time

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EXECUTIVE SUMMARY:

Divi is a scalp and hair health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine”. Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2022 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help! 

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JOB SUMMARY: We are seeking a dynamic and organized Marketing and PR Coordinator to join our team at Divi. The ideal candidate will be passionate about hair care, possess strong communication skills, and have a proven track record in marketing, PR, or event coordination.  

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CANDIDATE QUALITIES:

1. Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
2. 2-4 years of experience in marketing and/or public relations, preferably within the beauty or haircare industry.
3. Exceptional written and verbal communication skills with a talent for crafting compelling stories.
4. Proficiency in social media platforms and digital marketing tools.
5. Strong organizational skills and attention to detail.
6. Creative, strategic thinker with a passion for haircare and beauty products.
7. Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.

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RESPONSIBILITIES:

Influencer Outreach & Relationship Building:

1. Assist Paid partnership team in cultivating Influencer Partnerships: Assist in reaching out to, and onboarding new influencers who align with our brand values and aesthetics.
2. Nurture Relationships: Maintain and strengthen relationships with current influencers through personalized communication, exclusive offers, and engagement strategies.
3. Campaign Coordination: Collaborate with influencers to create authentic, engaging content that showcases our products and drives brand loyalty.

PR Coordination:

1. Support PR Initiatives: Work with our PR agency, Bold, to execute strategic PR campaigns, ensuring seamless communication and coordination.
2. Sample Management: Handle the logistics of sending PR samples, creative images, and other materials to agency and influencers, ensuring timely and impactful deliveries.

Event Activation Preparation:

1. Brand Event Planning: Assist in the preparation and execution of brand events, from conceptualization to on-site coordination, ensuring memorable and impactful experiences.
2. Specialist Event Support: Support the planning and execution of events for industry specialists, including stylists and influencers, to showcase our products and foster brand advocacy.
3. Logistics Coordination: Manage event logistics, including venue setup, product displays, and attendee engagement activities, to ensure smooth and successful events.

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JOB BENEFITS:

1.  Competitive salary 

2. Premier Health Benefits (medical, dental, vision)

3. Strong Corporate Mission

4. Strong Corporate Culture 

5. Hybrid Work Schedule (6 remote days/month) 

6. Generous PTO program 

7. Opportunities for Growth

8. Eligibility to Stock Program [1 YEAR]