What are the responsibilities and job description for the Marketing Manager position at DivIHN?

For further inquiries regarding the following opportunity, please contact our Talent Specialist

Title : Marketing Manager

Location : Hoffman Estates, IL

We prefer the Marketing Manager to be based in Chicagoland or nearby with the ability to be present in our Hoffman Estates, IL office once a week on Wednesdays.

Description :

Welcome to DivIHN! We are looking for a good and graceful person , a consummate professional with leadership qualities and abilities to join us as the Marketing Manager for DivIHN. We are looking for a person who will share in our Core Purpose and Business Focus, and lead the program for consistent and comprehensive communication of DivIHN's message, internally and externally.

Here is a quick introduction to DivIHN, before we talk further about the job and the person.

DivIHN ('Divine') is a Chicago-based full-service technology consulting firm founded in 2002. We present ourselves and deliver as the Expert Advisor, Solution Provider, and True Partner of our Clients. Our Clients know that we are committed to their success; that we can be counted upon to deliver, always; they have enabled us to be true to our core purpose : Positively Impacting Lives, one interaction at a time. Our business focus is 'Success and Transformation of our Clients'.

Our culture is 'Seeking Excellence, with Grace'. The value system espoused by DivIHN is Honesty, Commitment, Excellence, and Grace.

Our services include

Our Specializations include

Digitalization
Business Technology Transformation
Cybersecurity Consulting
Operations and Management
Talent Mobilization
Enterprise Architecture
Salesforce
Microsoft
ServiceNow
Cybersecurity
Analytics with AI / ML

We differentiate ourselves by our holistic approach to solutions, our Value Delivery Model founded on 4 levels of Leadership, our Culture of seeking Excellence with Grace, and our pioneering effort in developing specialist communities.

About the Role

The main outcomes that the Marketing Manager will be responsible for are :

Continuous increase of DivIHN's brand visibility, with image of reliability, innovation, and integrity

Sturdy Lead Generation for all markets of DivIHN

Internal understanding of DivIHN brand, consistent with external message, and key organizational developments

The Marketing Manager will be supported by a lean offshore based team and external services as needed. This role requires a deep understanding of a wide range of marketing functions (including but not limited to the ones described below) and the ability to collaborate with cross-functional teams.

Primary accountabilities and responsibilities include :

Brand Marketing Strategy - development and execution

Marketing Content - Creation, Dissemination, and Effectiveness Tracking

Marketing Events - Creation, Execution, and Effectiveness Tracking

Digital Campaigns for brand promotion - Creation, Dissemination, and Effectiveness Tracking

Lead Generation Campaigns (from digital assets and direct outreach efforts) - Creation, Execution, and Effectiveness Tracking

Internal Communications and Messaging

In meeting the above accountabilities and responsibilities, the Marketing Manager will

Gain thorough understanding of the core tenets of DivIHN's business, its services and solutions, its current and future markets, its differentiators, and current state of the sales and marketing functions.

Work closely with the various Market Groups (market facing solutioning and sales entities within DivIHN) and Solution Groups (delivery groups that specialize in technology and / or application domains).

Contribute to and manage marketing related segments of the Company Content Repository.

Monitor, evaluate, and report on related industry activities; make recommendations to the Market and Solution Groups based on findings / opportunities discovered.

Deploy and manage properly evaluated marketing technology to support the initiatives and programs required by the marketing function.

Utilize analytics tools to track and measure the effectiveness of strategic initiatives, campaigns, and regular operations; analyze data to identify areas for improvement and make data-driven decisions.

Manage the marketing budget effectively, ensuring optimal allocation of resources for initiatives and programs

Prepare regular reports on various campaigns, initiatives, and operations for consumption by senior management; provide strategic recommendations to senior management.

Experience, Qualifications, and Knowledge

Understanding of B2B Marketing, preferably in professional services space

Ability to understand the nuances of our service offerings, our differentiations, and our essence

Excellent analytical and problem-solving skills, along with drive to seek and implement solutions

Outstanding communication and interpersonal skills.

Creative and possesses / practices a strategic mindset

Strong understanding of digital marketing channels and tools.

Proficiency in marketing automation platforms and CRM systems.

Minimum 5 years of experience in B2B marketing, preferably with focus on brand visibility generation and lead generation in IT services industry.

Experience implementing Brand Strategy in B2B space

Minimum Bachelor's degree with qualifications in Digital Marketing, Business, or a related field.

Culture Fit

DivIHN promotes a culture of ' seeking Excellence, with Grace '. The value system in DivIHN is 'Honesty, Commitment, and Relationships'. The Marketing Manager will be required to be a good fit to our desired culture and possess a value system consistent with DivIHN's value system.

A document on DivIHN's culture system Fundamentals in enclosed to enable the candidate to check out their own suitability to the DivIHN Culture.

Compensation Package

We will offer a competitive package including commercial performance incentives.

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