What are the responsibilities and job description for the Sr. Manager Marketing & BD Content position at DLA Piper?
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Summary
The Marketing & Business Development Content Manager contributes to business development by drafting content used to promote the firm and its practices and sectors. The Content Manager will create pitch and proposal materials, capabilities overviews, slip sheets, and brochures. This role will be instrumental in helping the firm articulate its capabilities and differentiators in a way that smartly reflects the firm’s offerings through client-centric content. The position requires strong writing skills.
Location
This position is remote and can sit in any of our US offices.
Responsibilities
- Evolve the firm’s content system to best articulate firm, practice, and sector value propositions. Translate the firm’s stories into scannable, graphic client-centric content.
- Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, and case studies.
- Leverage copy and input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand. Elevate the marketing team’s ability to tell stories by modeling effective content development and training.
- Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.
- Collaborate with the Communications team on the firm’s brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm’s brand story.
- Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.
- Influence key stakeholders and peers on best practice content development.
- Guide marketing and business development managers on best practice content development.
- Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise.
- Continually apply creativity to writing client centric copy.
- Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content.
- Provides leadership and management to a team of two business professionals to include coaching, mentoring, performance feedback, and professional development to execute on the responsibilities above.
Desired Skills
Self-starter and leader with accomplished critical thinking skills and a thorough understanding of the role value propositions play in a sophisticated global law firm. Demonstrated leadership in amplifying law firms brands through the promotion of capabilities. Requires strong collaboration across marketing, business development and communications team to transform content into best practice that reflects the firm’s brand and each area’s strengths across a spectrum of content assets. Strong writing skills with ability to combine copy writing with design to best convey a message. Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content. PowerPoint design skills and design aesthetic. Ability to multi-task and thrive in a fast-paced environment. Strong communication skills. Proficiency with MS Word / Excel / PowerPoint.
Minimum Education Level
Preferred Education Level
Other Education / Certifications :
Minimum Years of Experience
Essential Job Expectations
Physical Demands
Sedentary work : Exerting up to 10 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Environment
Disclaimer
The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.
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