What are the responsibilities and job description for the Digital Marketing Specialist - Home Building Industry position at Do You Convert?
This is a remote working position. You may reside anywhere within the United States.
Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook / Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions.
You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!
This position touches many different marketing channels that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners.Facebook / Instagram Ad ResponsibilitiesManage the creation of campaigns based on stated goals of clientMaintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.Track, report, and analyze website analytics on all social campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesOptimize copy and images for all social campaigns to maximize ad spend ROICoordinate with individual builder partner requests and goalsSearch Engine Marketing ResponsibilitiesExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsMaintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.Track, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesOptimize copy and landing pages for paid search engine marketing campaignsPerform ongoing paid keyword discovery, expansion and optimizationResearch and analyze competitor SEM campaignsIdentify SEO opportunities based on SEM data and resultsCoordinate with individual builder partner requests and goalsOther Marketing ResponsibilitiesEdit and update existing email marketing templatesRegular analysis and reporting of research findingsGeneral support and assistance for our builder partnersRequirementsHome builder experience required3 years of proven digital marketing experience and success driving traffic that converts2 years of previous experience with both paid search and social advertisingExperience with Google Analytics - experience with Google Data Studio a plusStrong analytical, technical, and written communication skillsWillingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw fromOrganized and driven approach to your careerA general passion for House Hunters International on HGTV (optional, but strongly encouraged!)TravelNo travel required
