What are the responsibilities and job description for the Real Estate Marketing Manager position at DOBCO INC?
Location: Wayne, NJ
DOBCO, INC. – Nominated for the NJBIZ Business of the Year Award in 2022, is a highly successful, privately owned general contractor specializing in public works projects. We are seeking a dedicated and hard-working Marketing Manager to join our corporate office in Wayne, NJ. This multi-faceted role offers an exciting opportunity to contribute to the success of our growing business across various facets of marketing, business development, and technical proposal coordination.
The Real Estate Marketing Manager will be responsible for developing and executing marketing campaigns, managing brand positioning, and generating leads for Dobco’s real estate development projects. This role requires a blend of strategic thinking, creativity, and real estate industry expertise to ensure the success of our projects.
Key Responsibilities: Marketing Strategy & Execution:
- Develop and implement marketing plans to promote Dobco’s real estate projects.
- Identify target audiences and create strategies to reach potential buyers, investors, and stakeholders.
- Oversee digital and traditional marketing initiatives, including SEO, social media, content marketing, and paid advertising.
Branding & Content Creation:
- Maintain and enhance Dobco’s brand identity across all marketing materials.
- Create engaging marketing content such as brochures, presentations, email campaigns, and property listings.
- Manage website content and ensure up-to-date project information.
Lead Generation & Sales Support:
- Develop lead generation strategies and manage CRM databases.
- Work closely with the sales team to provide marketing collateral and support their efforts.
- Organize and execute open houses, networking events, and industry conferences.
Market Research & Analysis:
- Conduct market research to identify trends, competition, and customer preferences.
- Analyze marketing performance metrics and optimize strategies accordingly.
- Provide insights to improve marketing ROI and project positioning.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business, Real Estate, or a related field.
- 5 years of experience in real estate marketing, construction, or development.
- Strong knowledge of digital marketing, SEO, and social media platforms.
- Proficiency in CRM software, marketing analytics, and graphic design tools (Canva, Adobe Suite, etc.).
- Excellent communication, project management, and leadership skills.
- Experience in commercial real estate or construction marketing is a plus.
Job Type: Full-time
Pay: $75,757.00 - $140,000.00 per year
Schedule:
- 8 hour shift
Ability to Commute:
- Wayne, NJ 07470 (Required)
Ability to Relocate:
- Wayne, NJ 07470: Relocate before starting work (Required)
Work Location: In person
Salary : $75,757 - $140,000
