Director, Growth Marketing

We are looking for an experienced Director of Growth Marketing to lead the strategy, development and execution of our top-of-funnel multi-channel marketing strategies. The Growth Marketing team owns the demand creation for our products – driving leads through thoughtful account-based marketing strategies and content across channels (in-person events, webinars, email, and web). The team partners with our Product Marketing and Corporate Communication teams to develop narratives to stand out from the competition and gain traction in a crowded marketplace. Growth Marketing also runs a small team of business development reps to create and qualify high quality leads for our sales teams to pursue.You will help build interest in our products, increasing brand visibility, and generating qualified leads that align with our team goals. You're equally comfortable writing a narrative, creating compelling visuals, and crunching numbers. You know how to communicate complex ideas in simple ways through a combination of storytelling and data. You have a history in complex, projects. You can demonstrate a deep understanding of our buyers' challenges and find the right ways to connect and communicate with them.You will work with senior leadership and collaborate to ensure understanding on shared goals and Indicators. You will be about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You will be at the heart of our commercialization strategies and you will create instant and lasting impact on the growth of our organization. Expect a steady flow of special projects, as well.

Responsibilities :

• Design and improve multi-channel campaigns (digital, social, content, email, PPC, etc.) to build the pipeline for our enterprise and health plan buyer segments and ensure we reach our growth targets.
• Use analytics and marketing automation tools to track campaign performance, measure Indicators, and improve strategies based on data. Use data-driven insights to refine lead scoring models, identify new channels and opportunities, and improve targeting and segmentation strategies.
• Oversee the marketing budget for demand generation and events, ensuring optimal allocation of resources to guide maximum Return on investment. Track spending across all marketing activities.
• Collaborate with Sales, GM, Product Marketing, Consultant Relations, Business Operations and Customer Success teams to ensure agreement on growth goals and seamless lead handoff processes.
• Lead the strategy, planning, and execution of our corporate event presence (both virtual and in-person), including conferences, webinars, and trade shows. Work with teams to ensure that events deliver exceptional value and align with priorities.
• Foster a collaborative and team environment that supports innovation, creativity, and continuous learning.

Required Qualifications :

Preferred Qualifications :

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