Loyalty & Personalization Senior Manager

The Sr. Manager, Loyalty & Personalization is responsible for management and growth of the newly created digital-first, points-based Loyalty program pOpshelf perks for pOpshelf® and building personalization in alignment with business priorities and goals. This role will lead multiple external agencies, be responsible for driving action within the pOpshelf organization as well as operate as the business’s subject matter expert for the pOpshelf business.

• Oversee and manage all aspects of the newly created loyalty program, pOpshelf perks serving as the head of loyalty and driving business results aligned to clear objectives 
• Develop, execute and manage campaigns (paid and owned) aligned to pOpshelf® tone of voice to drive development, testing and implementation 
• Strong Cross-Functional Leadership and Project Management of internal and external agencies to drive business results
• Own weekly Reporting to measure overall program progress and campaigns success 
• Drive Personalization to achieve business goals and improve the pOpshelf® customer experience 
• Be the expert and student of Loyalty (identifying trends, program and campaign opportunities, competition)
• Lead and manage a fully integrated pOpshelf® perks loyalty program focused on promoting program engagement, purchase frequency, and LTV
• Build guidelines, frameworks, calendars, processes, and workflows for the program across all channels, ensuring internal cross-functional alignment and external agency alignment
• Manage multiple external agency relationships to drive business and brand goals
• Manage the pOpshelf perks program P&L to deliver financial expectations
• Hands-on knowledge of and experience in planning, managing, and executing Loyalty initiatives aligned to drive customer traffic and maximize customer engagement
• Strong connection & partnership with the Merchandising team to drive compelling creative & in-store activation through attention to detail and timeline management to deliver a unique customer experience
• Partner with customer insights team to measure customer feedback to exceed customer expectations on & off premise
• Drive setup, testing and finalization of promotions & offer
• Create and maintain program scorecard reporting to drive performance aligned to business objectives and goals
• Partner with global Digital Product teams to ensure new/updated program features and functionality are accounted for and prioritized in quarterly & annual planning and ensure on-time delivery
• Own weekly reporting to measure overall program progress and campaigns success
• Drive personalization tied to business objectives and brand goals
• Be the expert and student of Loyalty: Identifying trends across the marketplace, program and campaign opportunities to drive traffic, engagement, retention and keeping a pulse on competition
• Strong analytical, project management and communication skills
• Knowledge of Brand Marketing, Digital Marketing and Loyalty best practices
• Ability to work across teams and drive results in a lean, fast-paced environment
• Excellent written and communication skills
• Understanding of Marketing

• Bachelor’s Degree or equivalent experience
• Minimum of 3-5 years of directly related experience in Marketing required
• Loyalty, Personalization & Retail experience preferre